About SaaSpartout
Software Should Be Explained
in the Language of the Buyer
SaaSpartout exists to close the gap between how software is built and how the people who buy it actually think. We evaluate SaaS tools and describe them in plain English — no jargon, no hype, and no assumed computer-science degree.
The problem
Why Software Is Sold in a Language
Its Buyers Don't Speak
Most SaaS products are built by engineers, solving problems other engineers find interesting. The people who name the features, write the website and run the demo live inside the product every day. That closeness creates a blind spot researchers call the curse of knowledge: once you understand something deeply, it becomes almost impossible to remember what it was like not to.
So vendors describe what the software is — “an AI-driven omnichannel engagement platform” — instead of what it does for you: “it reminds you to follow up with a customer before they go cold.” It's rarely dishonesty. It's a structural communication gap between a technical culture and a non-technical buyer.
The cost lands entirely on the buyer. Capable business owners sit through demos feeling lost, ask fewer questions to avoid looking out of their depth, and end up choosing the wrong tool — or no tool at all. SaaSpartout was built to remove that moment.
Our method
How We Evaluate and
Translate Every Tool
A repeatable process applied to every listing — not opinions, not rewritten press releases.
1 · Start From the Real Job
We begin with the problem a tool solves in practice, not its feature list. What is a business actually hiring this software to do — and for which kind of team?
2 · Map the Facts
Pricing, who it genuinely fits by size and budget, where it stops being a good idea, and the honest limitations. We record what's true — including the downsides vendors leave out.
3 · Translate, Don't Summarise
Every claim is rewritten in plain English: what it does, who it's for, what it costs. If a sentence needs a glossary to understand, it gets rewritten until it doesn't.
4 · Match on Fit, Not Commission
Recommendations are filtered by real fit — team size, budget, workflow — never ordered by who pays us the most. Where we earn a commission, we say so.
The standard
What “Plain English”
Actually Means
Same tool. Two descriptions.
Same product. Same features. One assumes you think like the engineer who built it.
The other meets you where you are. We'll always write the second kind.
Who's behind it
Built From the Buyer's
Side of the Table
Founder — Hassan Eddal
SaaSpartout was founded by Hassan Eddal, who spent fifteen years in enterprise software sales across European and MENA markets, working across Italian, Arabic, English, French and German. The pattern was always the same: strong products losing capable buyers the moment the conversation turned to jargon.
His background — a degree in Trade Marketing and Business Strategy, with master's degrees in International Business Development and in the Culture of Innovation & Business Creation — sits deliberately between the commercial and the technical. SaaSpartout applies that perspective at scale: the resource he wished existed on the buyer's side of the table.
See it in practice
Find Software That
Actually Makes Sense
Tell our AI what's slowing you down, or browse the marketplace yourself.
Either way, you'll understand exactly what you're choosing.