Finally, Someone Who Gets Small Business

We're tired of software companies talking to small business owners like they're IT experts. Time for some common sense.

Started 2023 • Fed Up With Tech Jargon

Who is behind SaaSpartout?

SaaSpartout was founded by Hassan Eddal in 2023:
  • ✓ 15+ years software industry experience in Europe and US
  • ✓ Masters in International Business Development & Innovation
  • ✓ Mission: Translate tech jargon into plain English for small businesses

The Problem That Made Us Mad

"Hey, you should try our omnichannel customer engagement platform with AI-powered predictive analytics and seamless workflow automation!"

Translation: "We help you remember to call customers back."

Every software company seems to think small business owners have computer science degrees. We got sick of watching good people get confused by fancy words that mean simple things.

2023
Started
Launched because we got tired of watching software companies confuse good people
∞
Patience for Jargon
Zero tolerance for tech speak that makes people feel stupid
100%
Plain English
Every explanation in normal human language you actually understand
1000s
Happy Business Owners
Who finally found someone who speaks their language

How This All Started

Hassan spent 15 years working with software companies. He watched them create amazing tools that could really help small businesses. But then he watched those same companies completely blow it when explaining what their software actually does.

After seeing hundreds of business owners get overwhelmed by "AI-powered this" and "cloud-based that," he decided enough was enough. Someone needed to translate all this tech nonsense into plain English.

So in 2023, he started SaaSpartout with one simple rule: if you can't explain it to your mom, don't put it on the website.

Real people working together on business software

What We Actually Believe

No corporate buzzwords here - just what matters to us

🗣️
Speak Like a Human
If we can't explain it in normal English, we don't recommend it. No tech jargon, no fancy acronyms, no making you feel stupid for asking questions.
🎯
Solve Real Problems
We only care about software that fixes actual problems you have. Not impressive features that sound cool but don't help your business.
🤝
Treat You With Respect
You're smart enough to run a business, so you're smart enough to understand software - when someone explains it properly.

Who's Behind This

Real people who got fed up with how software companies treat small business owners

HE

Hassan Eddal

Founder & Chief Jargon Translator
Hassan has a degree in Trade Marketing and Business Strategies, plus two Master's degrees - one in International Business Development and another in Culture of Innovation and Business Creation. Then he spent 15 years working with software companies in Europe and the US, learning how they really work (behind all the fancy marketing words). After watching too many smart business owners get confused by tech speak, he decided someone needed to bridge the gap between what software actually does and how companies explain it.

"I studied business strategy and innovation in school, then spent years in the software industry. I understand both sides - what businesses actually need and what software can really do. I just got tired of watching software companies make smart business owners feel stupid with all their tech jargon."

What We're Actually Trying to Do

Stop software companies from making small business owners feel stupid. Everyone deserves to understand what they're buying without needing a computer science degree.

Here's what we mean:

What they say: "Leverage our AI-driven omnichannel customer engagement platform to optimize touchpoint interactions across the entire customer journey lifecycle."
What we say: "Software that helps you remember to follow up with customers so they don't forget about you."

See the difference? Same tool, same benefits. One explanation makes you feel confused, the other makes you think "oh, that could actually help me."

Frequently Asked Questions

What makes SaaSpartout different from other software review sites?

We translate tech jargon into plain English. Instead of saying 'AI-powered omnichannel engagement platform,' we say 'software that helps you remember to follow up with customers.' Same tool, understandable explanation.

Who founded SaaSpartout and why?

Hassan Eddal founded SaaSpartout in 2023 after 15 years in the software industry. He got fed up watching software companies confuse small business owners with tech jargon when explaining simple tools.

What is Hassan Eddal's background?

Hassan has a degree in Trade Marketing and Business Strategies, plus two Master's degrees in International Business Development and Culture of Innovation and Business Creation. He spent 15 years working with software companies in Europe and the US.

What are SaaSpartout's core values?

Speak like a human (no tech jargon), solve real problems (not impressive-sounding features), and treat business owners with respect (you're smart enough to understand when explained properly).

Ready to Find Software That Makes Sense?

No more tech jargon. No more confusion. Just straight talk about what software will actually help your business.

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