Universe — Eventplanung

What is Universe?

Universe is a comprehensive ticketing and event management platform designed for organizers of general admission and timed-entry events. It enables you to create and manage events, sell tickets directly on your own website or Facebook, and discover events on a global marketplace. With a focus on brand-first solutions, Universe helps you retain control of your customer data, customize your checkout flow, and scale your events with advanced marketing tools.

Who is Universe for?

Universe is ideal for independent organizers, growing brands, and established event companies—from local concerts and festivals to museum exhibitions and timed-entry attractions. It is also well-suited for businesses that want to leverage Ticketmaster's extensive distribution network to reach 100M+ monthly visitors. It may not be the best fit for organizers who need complex reserved seating or non-ticketed event management, as those are not highlighted in the offering.

Real use cases

Use Universe for selling tickets to a music festival, managing timed entry for a museum or science center, operating a series of workshops, or running a conference with multiple ticket tiers. Its integration with Zapier and 5,000+ partners allows you to automate tasks, while its open API supports custom workflows. With features like customized checkout questions, tiered ticketing, and sponsor networks, Universe adapts to a variety of event types and business sizes.

• Sell on your website or Facebook — Embed a simple snippet of code to start selling tickets on your own platform.
• Advanced payouts via StripeConnect — Get control over your payment processing and fees.
• Unlimited ticket types and add-ons — Customize your offerings with multiple ticket tiers, add-ons, and custom checkout questions.
• Real-time analytics and insights — Track performance and make data-driven decisions for your events.
• Scan and sell at the door — Manage on-site sales and entry with ease.
• Access to Ticketmaster's marketplace — List your event on the world's largest event marketplace with 100M+ monthly visitors.

Preise von Universe: from 2% + $0.59 per ticket (free for free events).

Starter (Start small)

2% + $0.59 per ticket (capped at a certain amount, no cap mentioned), free for free events. Includes everything to start selling: sell on your website or Facebook, advanced payouts via StripeConnect, unlimited ticket types, unlimited add-ons, custom checkout questions, real-time analytics, scan & sell at the door, online help center, and email support. Excludes VAT and processing fees.

Standard (Get growing)

2% + $0.59 per ticket (capped at a certain amount, no cap mentioned). Includes everything in Starter plus team permissions, cardholder presales, payment plans, tiered ticketing, and priority email support.

Pro (Branch out)

Custom pricing — create an a la carte plan with features like sell on Ticketmaster, dedicated account manager, pricing and marketing strategy, onsite support, RFID access control, sponsorship network, partner marketing services, partner affiliate channels, dynamic pricing, and contact center support.

Free for free events. Zero setup costs, no hidden fees, no termination fees. Fees on paid tickets vary by currency and location; VAT may apply. You can absorb fees or pass them to buyers.

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