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About Applitools
What does Applitools do?
Applitools is an AI-augmented testing platform that uses deterministic AI to validate your websites, web apps, native mobile apps, components, PDFs, and documents. It combines visual, functional, cross-browser, cross-device, accessibility, API, and component testing to ensure your digital experiences look and function exactly as intended. It covers the entire software development lifecycle, from creation to analysis.
What problem does it solve?
Traditional testing is slow, flaky, and requires massive maintenance. Applitools replaces fragile selectors and manual checks with an AI engine that computes, rather than approximates, UI states. This delivers 9x increase in test creation speed, 100x growth in test coverage, and 4x reduction in test maintenance, eliminating the bottleneck between development and release.
Who is it for (and who is it not for)?
It is built for QA engineers, developers, and DevOps teams in highly regulated industries like pharmaceuticals, financial services, healthcare, and retail who need enforceable correctness. If you need pixel-perfect UI validation without human oversight, this is the tool. It is not for teams looking to avoid coding entirely or those who only need basic unit testing.
Real use cases
Teams like EVERSANA sped up deployments by over 20x, while EVERFI saved one million dollars a year. Typical use cases include regression testing an eCommerce checkout flow to prevent broken layouts, validating native mobile apps on iOS and Android, and ensuring PDF contracts render accurately. With 500 hours of manual testing saved per month and 4B+ UIs analyzed, it handles high-volume agile environments.
Key features
- Deterministic AI — Same input produces the same output, so you get consistent, stable results without human oversight or probabilistic drift.
- Visual & Functional Testing — Validate both look and function of your applications across every stage of the agentic SDLC.
- Cross-Browser & Cross-Device Coverage — Test websites, web apps, and native mobile apps on iOS and Android to ensure flawless experiences anywhere.
- PDF & Document Testing — Verify that critical business PDFs and documents render correctly, not just code.
- Component Testing — Shift testing left and validate UI components in every possible state and layout before they break your app.
- 30+ SDKs for Testing Frameworks — Integrates with your existing test frameworks and languages, and supports code, no-code, and autonomous test authoring.
SaaSpartout Score
7.8
/10
Editorial score from our review methodology — not user ratings.
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Applitools Pricing
Applitools pricing: Starts with a free trial; custom starter plans. Billing model: Free.
For comparison: the median starting price in Developer Tools is $19.99/month, measured across 301 tools we track. See the full SaaS Pricing Index →
Starter
Get started with full access to Applitools' code and no-code testing tools. Includes 50 Test Units, unlimited users, unlimited test executions, Code, No-code, and Autonomous Test Authoring, Functional, Visual, Accessibility, API, and Component Testing, Cross Browser and Device Testing, all Applitools AI features, 30+ SDKs, and fast test execution infrastructure. Custom pricing — start with a free trial.
Public Cloud
Scale up with more tests, pages, and components. Includes everything in Starter plus 50+ Test Units and 1-Year Data Retention. Custom pricing — contact sales.
Dedicated Cloud
For maximum control and security. Includes everything in Public Cloud plus Single sign-on (SSO) support, enterprise-grade security, tailored configuration, and Dedicated Cloud deployment, with optional On-Prem deployment. Custom pricing — talk to sales.
Free Trial: Start your free trial to experience all features before committing.
Frequently asked questions
How much does Applitools cost?
Applitools uses custom pricing based on Test Units, which are allocated between Applitools Autonomous and Applitools Eyes. All plans include unlimited users and unlimited test executions. You can start with a free trial before purchasing a Starter plan.
Does Applitools have a free tier?
There is no permanent free tier, but Applitools offers a free trial. The Starter plan includes 50 Test Units and unlimited users, but requires a custom subscription.
What is a Test Unit in Applitools?
Test Units are the primary metric for subscription pricing. In Applitools Autonomous, monthly active tests count against your Test Units. In Applitools Eyes, pages count. You can allocate Test Units interchangeably between both products.
Who is Applitools best for?
It is best for QA engineers, developers, and DevOps teams in regulated industries like pharma, finance, healthcare, and retail that need deterministic, secure AI testing for web apps, mobile apps, and PDFs across browsers and devices.
What are the top alternatives to Applitools?
Common alternatives include Percy (Visual testing), Cypress (Functional testing), Playwright (Automated testing), and Sauce Labs (Cross-browser testing). Applitools stands out with its deterministic AI and unified platform for visual, functional, and PDF testing.
Does Applitools support on-premise deployment?
Yes, the Dedicated Cloud plan offers optional On-Prem deployment (Eyes) for organizations that need maximum security and control.
