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About Ballpark
What is Ballpark?
Ballpark is a product research platform that lets you run consumer, brand, or product research with over 3 million participants and get answers within 60 minutes. It replaces complex research tools with a simple, all-in-one solution for collecting insights.
Who is it for?
Ballpark is built for customer-obsessed teams at companies like Glean, especially product managers, marketers, and UX researchers who need fast, reliable feedback. It is not ideal for one-off projects with zero budget—its power lies in scalable, democratized research across teams.
Key use cases
Use Ballpark for live interviews, creative testing, Figma prototype testing, copy testing, and AI-moderated interviews that run hundreds of sessions simultaneously. Real-world example: a beauty brand used Ballpark to discover that social media influencers (43%) and ads (29%) drive product trials more than reviews or reputation.
Key features
- AI Interviewer — Runs hundreds of interviews simultaneously, adapting in real time and asking smart follow-ups automatically.
- Multi-format research — Surveys, live interviews, video, voice, and visual tasks all in one platform.
- 3M+ participant panel — Recruit B2C or B2B audiences starting at $1 per credit/minute, or bring your own participants.
- Figma & website testing — Test prototypes and live sites with participants directly within the tool.
- AI-generated insights — Automatically surface key findings, like social proof triggers or participant sentiment.
- Unlimited users & responses — No per-seat or per-response caps across all study types.
- Research services — Enterprise-managed support includes study creation, participant sourcing, and expert data validation.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
Ballpark Pricing
Ballpark pricing: from Enterprise (contact for price); 14-day free trial. Billing model: Freemium.
Enterprise Platform
For teams democratising research at scale. Book a demo. Includes: unlimited users, unlimited responses across survey/self-guided/live interview studies, AI study creation and insights, bring-your-own participants or panel options, training and onboarding, research services support.
Enterprise Managed
Your insights delivered by experts. Book a demo. Includes everything in Enterprise Platform plus: managed study creation and deployment, custom B2B and B2C participant sourcing, Ballpark expert review and validation of data, tailor-made support for individuals or small teams.
Add-On: Participant Recruitment
Access 3 million global testers. Starting at $1 per credit/minute. Perfect for targeting specific B2C or B2B audiences.
All plans include a 14-day free trial with unlimited users, unlimited responses, and full access. No credit card required.
Frequently asked questions
Is Ballpark free?
Ballpark offers a 14-day free trial with no credit card required, giving you unlimited users and responses. After the trial, paid plans start at the Enterprise level (contact for pricing).
How much does Ballpark cost?
Ballpark's pricing is not publicly listed per-seat. They offer two Enterprise plans (Platform and Managed) plus a Participant Recruitment add-on starting at $1 per credit/minute. A 14-day free trial is available.
What types of research can Ballpark run?
Ballpark supports surveys, live interviews, video/voice capture, visual tasks, creative testing, Figma prototype testing, and AI-moderated interviews that run hundreds of sessions simultaneously.
Who is Ballpark best for?
Ballpark is best for customer-obsessed product, marketing, and UX teams at companies that need fast, scalable consumer or brand research. It's ideal for teams democratizing research across multiple stakeholders.
What are Ballpark alternatives?
Alternatives to Ballpark include UserTesting, UserZoom, and Dscout for user research; and Qualtrics or SurveyMonkey for surveys. Ballpark's edge is its AI interviewer and 60-minute turnaround.
Can I bring my own participants to Ballpark?
Yes, Ballpark lets you bring your own participants. You can also use their panel of 3 million global testers for an additional cost starting at $1 per credit/minute.
