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Bluejay Relay — Developer Tools

from $24/mo

Bluejay Relay (Developer Tools): Bluejay Relay: webhook infrastructure with signature verification, transformation, retries, and replay. Pricing: from $24/mo. (data verified August 2026)

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About Bluejay Relay

What is Bluejay Relay?

Bluejay Relay is a webhook relay and transformation platform that handles the plumbing of receiving, verifying, transforming, and delivering webhooks. It lets you point any service at Bluejay Relay, which then verifies signatures, transforms payloads, retries failures, and allows replaying events. The goal: stop rebuilding middleware for every vendor.

Problem it solves

Receiving a webhook is easy, but the following work is repetitive: signature verification, idempotency, retries with backoff, dead letter queues, monitoring, and testing. Bluejay Relay removes this burden, so teams don't spend days or weeks writing and maintaining custom webhook handlers for each vendor.

Who it's for

Bluejay Relay is for engineering teams that rely on webhooks from services like Stripe, GitHub, Shopify, or Twilio, and want to avoid building and maintaining custom middleware. It's not for hobby projects that don't need reliability—use the free tier to explore.

Real use cases

Typical uses include syncing Stripe payment events to a database, forwarding GitHub events to Slack, or transforming Shopify orders into your internal API format. Bluejay Relay supports JSON, XML, SOAP, and form data conversion with visual mapping.

Key features

  • Signature verification — Out-of-the-box HMAC verification for Stripe, GitHub, Shopify, Twilio, or custom HMAC sources.
  • Payload transformation — Map fields visually; convert between JSON, XML, SOAP, and form data.
  • Retries with backoff — Automatic retries with configurable backoff to handle temporary failures.
  • Webhook replay — Replay any past event from the delivery log.
  • Multi-step workflows — Chain HTTP calls into automated pipelines triggered by incoming webhooks.
  • Analytics dashboard — Monitor delivery success, failures, and latency.
  • Dead letter queue — Capture undeliverable events for later inspection.

SaaSpartout Score

7.4 /10
Ease of use 8.5
Features depth 8.0
Value for money 7.0
Support quality 6.5
Integrations 7.5
Scalability 7.5
Documentation 6.0
Onboarding speed 8.0

Editorial score from our review methodology — not user ratings.

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Bluejay Relay Pricing

Bluejay Relay pricing: from $24/mo.

For comparison: the median starting price in Developer Tools is $19.99/month, measured across 301 tools we track. See the full SaaS Pricing Index →

Hatchling — Free

10K requests/month, 3 webhooks, 2 destinations per webhook, 7 days log retention, up to 64 KB payloads, up to 1 retry per destination, AI Auto-Configure 2 analyses/month.

Fledgling — $24/month

50K requests/month, 15 webhooks/workflows, 5 destinations per webhook, 30 days log retention, up to 512 KB payloads, up to 3 retries per destination, raw payload logging, webhook replay, multi-step workflows (up to 3 steps), API keys, AI Auto-Configure 10 analyses/month.

Scout — $89/month

250K requests/month, 100 webhooks/workflows, 25 destinations per webhook, 90 days log retention, up to 2 MB payloads, up to 10 retries per destination, raw payload logging, webhook replay, multi-step workflows (up to 15 steps), team billing, API keys, custom domains, AI Auto-Configure 50 analyses/month.

Skybound — $399/month

2M requests/month, unlimited webhooks/workflows, 50 destinations per webhook, 365 days log retention, up to 10 MB payloads, up to 100 retries per destination, raw payload logging, webhook replay, multi-step workflows (up to 100 steps), priority support, team billing, API keys, custom domains, AI Auto-Configure unlimited.

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Frequently asked questions

How much does Bluejay Relay cost?
Bluejay Relay has a free plan (Hatchling) and paid plans starting at $24/month for Fledgling, $89/month for Scout, and $399/month for Skybound. Annual billing saves 2 months.
Is Bluejay Relay free?
Yes, there is a free plan (Hatchling) with 10K requests per month, 3 webhooks, 7-day log retention, and 1 retry per destination. No credit card required.
Who is Bluejay Relay best for?
It's best for engineering teams that handle webhooks from services like Stripe, GitHub, Shopify, or Twilio and want to avoid building custom middleware for each vendor. It's less suited for teams with very low webhook volume or no need for reliability features.
What are the main features of Bluejay Relay?
Key features include signature verification (HMAC), payload transformation (JSON, XML, SOAP, form data), retries with backoff, webhook replay, multi-step workflows, analytics dashboard, dead letter queue, and AI Auto-Configure.
How does Bluejay Relay compare to alternatives?
Unlike building in-house, Bluejay Relay saves weeks of development. Compared to other webhook platforms, it stands out for its visual transformation and multi-step workflows, plus very competitive pricing starting at $24/month.
What is the key limitation of Bluejay Relay?
The free plan supports only 10K requests/month and 3 webhooks, and log retention is just 7 days. For higher-volume needs you'll need a paid plan.

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