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About Ditto
What is Ditto?
Ditto is a content system for product copy. It solves the problem of scattered, inconsistent text across design, development, and localization. Teams use Ditto to define voice, tone, and terminology in one place, then connect that system to tools like Figma, GitHub, and Claude Code.
Who is it for?
Ditto is built for product designers, writers, and engineers who ship user-facing text across multiple surfaces. It works best for teams of 2+ collaborators. It is not intended for solo copywriters or marketing content; it focuses on product UX copy.
Real use cases
Teams use Ditto to reduce copy fixes by 70%, save 40 hours of dev time per release, and accelerate release cycles by 20%. Example use cases: standardizing error messages, managing UI strings for a mobile app, or syncing copy between Figma prototypes and production code.
Key features
- Structured Content Model — Define voice, tone, and terminology as reusable components; scan your codebase to auto-discover patterns.
- Developer Integrations — Connect via API/CLI, Figma plugin, pull request checks, and Claude Code for real-time guidance.
- Collaborative Review — Assign editor and reviewer roles, track changes, approvals, and decision history.
- AI Style Guide Checks — Automatically enforce brand standards and generate style guides with unlimited rules on higher plans.
- Localization & Handoff — Generate translations from the same source, with full context and version history intact.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Ditto Pricing
Ditto pricing: from free (Individual). Billing model: Freemium.
For comparison: the median starting price in Developer Tools is $19.99/month, measured across 301 tools we track. See the full SaaS Pricing Index →
Individual (Free)
2 editors, 10 reviewers, 100 reusable text components, 25 variants, 1 style guide with limited rules, unlimited projects & folders, and chat support. Start with a 2-week free trial, no credit card required.
Pro (Contact for pricing)
10 editors, unlimited reviewers, 1,000 reusable text components, unlimited variants, 2 style guides with unlimited rules, developer integrations, priority support, and SSO. Ideal for teams scaling their content system.
Enterprise (Contact for pricing)
Custom editors, unlimited reviewers and collaborators, unlimited reusable text components, custom style guides, all integrations, SAML SSO, custom role-based permissions, dedicated customer success manager, custom invoicing, procurement support, and custom statuses. For organizations with advanced security or support needs.
Frequently asked questions
Is Ditto free?
Yes, Ditto offers a free Individual plan with 2 editors, 10 reviewers, and 100 reusable text components. A 2-week free trial is available for all plans, no credit card required.
How much does Ditto cost?
Ditto has a free Individual plan. Pro and Enterprise plans require contacting sales for pricing. The Pro plan includes 10 editors and unlimited reviewers; Enterprise offers custom seats and advanced features.
Who is Ditto best for?
Ditto is best for product teams—designers, writers, and engineers—who need to centralize and standardize product copy across tools like Figma, GitHub, and Claude Code. It's less suitable for solo content creators or marketing teams.
What are the top alternatives to Ditto?
Popular alternatives include Lokalise, Phrase, Crowdin, and Contentful. These platforms also manage product copy and localization, but Ditto uniquely focuses on linking standards directly to developer workflows.
Does Ditto integrate with Figma?
Yes, Ditto integrates with Figma through a dedicated plugin, allowing teams to sync copy directly between design prototypes and the Ditto content system.
What is a key limitation of Ditto?
Ditto is specialized for product copy and UX text, not for marketing content or blog posts. On the free Individual plan, you are limited to 2 editors and 100 reusable text components, which may be restrictive for larger teams.
