Bonsai is an all-in-one business management platform for freelancers and service teams, covering CRM, proposals, contracts, invoicing, time tracking, and expenses.
from $9/user/mo
About Fey
What is Fey?
Fey was a personal finance and investing app designed to make managing money feel simpler, smarter, and genuinely better. Built by a small independent team, Fey combined a clean design philosophy with a relentless focus on clarity — helping users understand their finances at a glance.
What problem does Fey solve?
Traditional finance tools often overwhelm users with jargon and cluttered interfaces. Fey solved this by offering a beautifully minimal design that stripped away complexity, so users could focus on what matters: their investments, spending, and net worth.
Who is Fey for?
Fey was ideal for individual investors and personal finance enthusiasts who value thoughtful design and transparency. It is now retired as a standalone product; new sign-ups are closed. Current users have transitioned to Wealthsimple, where Fey's technology and design philosophy continue to evolve across investing and banking.
Real use cases
Users relied on Fey to track their net worth, monitor investment portfolios, and gain a clear overview of their financial health without ads or upsells. Its simplicity made it a favorite among design-conscious savers and early adopters in the fintech space.
Key features
- Clean Dashboard — View your complete financial picture at a glance with a minimalist, intuitive interface.
- Portfolio Tracking — Monitor investments across accounts with real-time data and clear visualizations.
- Net Worth Overview — See your total net worth including assets and liabilities in one place.
- Ad-Free Experience — No distractions or upsells; focus entirely on your financial clarity.
- Wealthsimple Integration — Legacy features now powering Wealthsimple's investing and banking products.
SaaSpartout Score
5.8
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Personal Finance tools today?
Fey Pricing
Fey pricing: No current pricing (product retired).
For comparison: the median starting price in Finance & Accounting is $20/month, measured across 145 tools we track. See the full SaaS Pricing Index →
Free Plan
Fey was free to use during its independent operation. All sign-ups and features were available with no cost. The product is now retired; no new registrations are accepted.
Frequently asked questions
Is Fey free to use?
Yes, Fey was entirely free to use while it operated independently. No subscription or fees were required. Now it is part of Wealthsimple.
How much does Fey cost?
Fey had no cost. It was a free personal finance app. Since it has joined Wealthsimple, there is no standalone pricing.
Who is Fey best for?
Fey was ideal for individual investors and personal finance enthusiasts who value clean design and clarity. It is now best suited for Wealthsimple users.
What are the best alternatives to Fey?
Popular alternatives include Wealthsimple (which now incorporates Fey's technology), Mint, Personal Capital, YNAB, and Robinhood.
Can I still sign up for Fey?
No. Sign-ups to Fey are closed. The product has been retired and its team and technology are now part of Wealthsimple.
What made Fey unique?
Fey stood out for its minimalist design, ad-free experience, and obsession with making finance feel simpler and genuinely better. It was built by a small independent team.
