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GoodFirms Marketplace

Varies by firm (e.g., $100–199/hr)

GoodFirms (Marketplace): B2B reviews & ratings marketplace to find verified firms across 60+ service categories and 130 countries. Pricing: Varies by firm (e.g., $100–199/hr). (data verified July 2026)

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About GoodFirms

What is GoodFirms?

GoodFirms is a B2B reviews and ratings marketplace that connects buyers with verified service providers. Instead of guessing which agency or consultant to trust, you can browse 1.2 million verified client reviews across 80,000 firms in over 60 categories — from app development and digital marketing to AI and cybersecurity. GoodFirms solves the problem of finding reliable, vetted partners for your next project, whether you need a React development team in San Francisco or a vibe coding agency to prototype an MVP in weeks.

Who is GoodFirms for?

GoodFirms is built for business owners, startup founders, product managers, and marketing leads who need to hire external expertise. It is especially useful for companies that want to compare firms by verified reviews, team size, hourly rates, and location before making a commitment. If you are a freelancer or an individual looking for a single consultant, you may find the marketplace skewed toward agencies and firms with teams of 10+ people.

Real use cases

Common scenarios include finding a React development shop to build a SaaS frontend, hiring an SEO agency to improve organic traffic, or selecting a cloud consulting partner to migrate infrastructure. GoodFirms also features real buyer stories with measurable outcomes — for example, a telehealth platform built in 18 weeks, resulting in a 40% increase in specialist consults and reduced patient wait times from days to minutes.

Key features

  • Verified reviews — 1.2 million client reviews, each from a real buyer, so you can trust the ratings.
  • 60+ service categories — Browse by specific needs like AI development, web design, cybersecurity, or digital marketing.
  • Global reach — Firms in 130 countries, searchable by location, team size, and hourly rate.
  • Detailed firm profiles — See verified projects, client reviews, team size, hourly rates, and contact info.
  • Buyer stories — Real examples of projects completed, with measurable outcomes and client testimonials.
  • Free to search — Browse and compare firms without any cost or sign-up required.

SaaSpartout Score

6.5 /10
Ease of use 8.0
Features depth 6.5
Value for money 7.0
Support quality 5.5
Integrations 4.0
Scalability 7.5
Documentation 5.0
Onboarding speed 8.5

Editorial score from our review methodology — not user ratings.

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GoodFirms Pricing

GoodFirms pricing: Varies by firm (e.g., $100–199/hr).

Free access

Searching, browsing reviews, and viewing firm profiles is completely free. No subscription or hidden fees to discover and compare providers.

Firm-set rates

Each agency or consultant sets their own pricing. Typical hourly rates visible on profiles range from under $50/hr to $200+/hr, depending on expertise and location. You contact firms directly to negotiate project-based or retainer pricing.

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Frequently asked questions

Is GoodFirms free to use?
Yes, searching for firms, reading reviews, and viewing profiles is completely free. There is no charge to browse the marketplace.
How much does GoodFirms cost?
GoodFirms itself has no set pricing — you only pay the firm you hire. Rates vary by provider, typically shown as hourly rates (e.g., $100–199/hr) on each profile.
How does GoodFirms work?
You search by service category or keyword, filter by location, team size, or rate, then browse firm profiles with verified reviews. Contact the firm directly to discuss your project.
Who is GoodFirms best for?
It is best for business owners, startup founders, and managers who need to hire vetted agencies for software development, marketing, design, or consulting projects.
What are the top alternatives to GoodFirms?
Popular alternatives include Clutch, G2, and UpCity. All are B2B review platforms, but GoodFirms focuses specifically on service providers (agencies/consultants) rather than software products.
Are GoodFirms reviews verified?
Yes, reviews come from real buyers who have hired firms through the platform. GoodFirms reports over 1.2 million verified client reviews.

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