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About Grifin
What is Grifin?
Grifin is a micro-investing app that automatically converts your everyday spending into stock market investments. By connecting your credit and debit cards through Plaid, Grifin rounds up each purchase and invests the difference into fractional shares of the companies where you shop.
Who is it for?
Designed for beginners and experienced investors alike, Grifin helps build daily investment habits with as little as $1. It is ideal for anyone who wants to invest passively without managing a portfolio — every coffee at Starbucks can become a small stake in that company. It is not for active day-traders or those seeking manual stock-picking.
How does Grifin work?
After linking your cards, Grifin aggregates your weekly spending and automatically transfers a chosen amount to your brokerage account. You can set deposit days, weekly limits, and customize investment amounts per purchase. Its Adaptive Investing technology adjusts your strategy as your life changes.
Real use cases
Use Grifin to invest passively while you shop, save for long-term goals without thinking about it, or teach your children about investing. The platform is featured in major media and provides a fun, low-pressure entry into the stock market.
Key features
- Auto-Invest from Spending — Turn everyday purchases into automated stock investments.
- Card Linking via Plaid — Securely connect unlimited credit/debit cards from 12,000+ banks.
- Adaptive Investing® — Proprietary technology that adjusts your investment strategy automatically.
- Customizable Settings — Set risk levels, weekly deposit limits, and skip deposits when needed.
- Exclude Companies — Choose specific companies you don't want to own shares in.
- Fractional Shares — Invest with as little as $1, enabling ownership in high-priced stocks.
SaaSpartout Score
6.8
/10
Editorial score from our review methodology — not user ratings.
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Grifin Pricing
Grifin pricing: from $9/month + $1 per deposit.
For comparison: the median starting price in Finance & Accounting is $20/month, measured across 145 tools we track. See the full SaaS Pricing Index →
Grifin-Go
$1 per deposit — Pay-as-you-grow model with transparent fees. (Coming soon.)
Grifin Pro
Unlimited access for one flat monthly price. (Exact price not yet public; estimated from homepage at $9/month.)
No free trial or free plan is currently offered.
Frequently asked questions
Is Grifin free?
No, Grifin does not offer a free plan. The Grifin-Go tier costs $1 per deposit, and Grifin Pro charges a flat monthly fee (from $9/month as indicated on the homepage).
How much does Grifin cost?
Grifin starts at $9/month for the Pro plan, or you can pay $1 per deposit with Grifin-Go. Exact Pro pricing may be confirmed on the signup page.
Who is Grifin best for?
Grifin is best for beginners and busy individuals who want to invest passively using their everyday spending. It’s ideal for building small, consistent habits with minimal effort.
Does Grifin invest in real stocks?
Yes, Grifin buys fractional shares of publicly traded companies based on where you spend. All investments are real stocks, not simulation.
What are the best alternatives to Grifin?
Popular alternatives include Acorns (similar round-up investing), Stash (thematic portfolios), and Robinhood (commission-free trading). Grifin focuses specifically on investing in the companies you shop at.
What is the minimum investment on Grifin?
You can start investing with as little as $1, thanks to fractional share support.
