Microns.io ◆
Microns.io is a curated marketplace to buy and sell profitable micro-SaaS startups and side projects with verified metrics.
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About Hecto
What is Hecto?
Hecto is a platform that simplifies newsletter advertising. It connects advertisers with newsletter creators, allowing you to buy, sell, and manage sponsorships in one place. Instead of opaque pricing and lengthy email chains, Hecto gives you upfront prices and direct messaging.
Who is it for?
Hecto is built for marketers and businesses who want to reach engaged email audiences through trusted newsletters. It is also for newsletter creators who want to monetize their subscriber base without monthly fees. If you need a simple way to find, book, and pay for ad placements across multiple newsletters without sharing contact details, this is for you.
Key Features & How It Works
Advertisers can browse newsletters, see ad package prices upfront, and message creators directly on the platform. Creators can list their newsletter ad inventory, set pricing, and use the Hecto Checkout to collect ad copy, images, and payment in one flow. Hecto only charges a 5% fee on successful transactions, plus standard Stripe fees. There is no monthly subscription—only pay when you earn.
Key features
- Protected Privacy — Message creators directly on the platform without exchanging personal contact details.
- Upfront Prices — See the cost of ad packages before you contact a newsletter creator.
- Pay Directly — Complete payment for sponsorships through Hecto’s secure checkout.
- Fast Submission — Submit your ad creative and copy quickly using the integrated checkout flow.
- Quality Control — Browse only trusted newsletters vetted on the platform.
- Manage Ad Inventory — Creators can update pricing, date availability, and ad requirements easily.
SaaSpartout Score
7.1
/10
Editorial score from our review methodology — not user ratings.
Hecto Pricing
Hecto pricing: Free to start — £0/mo + 5% platform fee per sale. Billing model: Free.
Marketplace Entry
Free — List your newsletter in front of Hecto ad buyers with no upfront cost.
Hecto Checkout
Free to set up — Link directly to your Hecto checkout to collect image, copy, and payment. 5% Hecto fee on successful transactions (Stripe fees apply). No monthly fee — £0 per month.
Free to start — no payment required to join or browse.
Frequently asked questions
Is Hecto free?
Yes, Hecto is free to join. There is no monthly subscription fee. The platform only charges a 5% fee on successful transactions (Stripe fees also apply).
How much does Hecto cost for newsletter creators?
Newsletter creators can list their publication for free. You only pay when you make a sale—a 5% platform fee on the transaction amount. There is no monthly cost.
How does Hecto work for advertisers?
Advertisers can browse available newsletters, see ad pricing upfront, and message creators directly on the platform. Once you agree on a placement, you pay through Hecto Checkout.
What kind of newsletters are on Hecto?
Hecto hosts a variety of trusted newsletters across different niches. Advertisers can search for publications that match their target audience.
What is the main limitation of Hecto?
Hecto primarily focuses on newsletter advertising. It does not support other ad formats like social media or display ads. The marketplace also depends on having enough newsletter creators and buyers for your niche.
Are there alternatives to Hecto?
Yes, alternatives include sponsorship platforms like Swapstack, Paved, and Sponsory. Hecto stands out for its upfront pricing and no-monthly-fee model.
