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About Kickoff
What is Kickoff?
Kickoff is a platform that pairs you 1-on-1 with a dual-certified Registered Dietitian and Personal Trainer. It solves the problem of expensive, disconnected fitness and nutrition coaching by integrating both into one program that is fully covered by most major insurance plans. Most clients pay $0 out-of-pocket.
Who is it for?
Kickoff is for anyone with qualifying insurance (Aetna, Anthem, BlueCross BlueShield, Cigna, United Healthcare, and 100+ others) who wants expert guidance on nutrition and exercise. It is not for people without those insurance plans, as the full cost may apply.
Real use cases
Clients use Kickoff to lose weight, build muscle, manage chronic conditions like diabetes or high blood pressure, or simply improve their relationship with food and fitness. Weekly video calls, daily text check-ins, AI macro tracking, and custom workout videos keep you accountable and on track.
Key features
- Dual-certified coaches — Work with a professional who is both a Registered Dietitian and Personal Trainer.
- Insurance coverage — Most clients pay $0 out-of-pocket; we handle billing with your insurance.
- Weekly video calls — Stay motivated with 1-on-1 sessions with your coach.
- Daily text support — Get real-time feedback and accountability between calls.
- AI macro tracking — Log meals and optimize nutrition with coach guidance.
- Custom workout programs — Video-guided exercises designed just for you.
- App integration — Syncs with your favorite wellness apps for seamless tracking.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Health & Fitness tools today?
Kickoff Pricing
Kickoff pricing: from $0/mo (with insurance).
Insurance-Covered Plan
Price: $0 out-of-pocket for most clients with qualifying insurance (Aetna, Anthem, BlueCross BlueShield, Cigna, United Healthcare, +100 more). No contracts or cancel fees. Includes 1-on-1 coaching, custom workouts, nutrition guidance, and app access.
Note: No self-pay tier or free trial is listed. Check your insurance eligibility on the Kickoff website.
Frequently asked questions
Is Kickoff free?
Kickoff costs $0 out-of-pocket for most clients with qualifying insurance. If you don't have one of their accepted plans, pricing may differ—check your eligibility on their site.
How does Kickoff work?
You take a quick quiz to match with a dual-certified Registered Dietitian/Personal Trainer. Then you have weekly video calls, daily text check-ins, AI macro tracking, and custom workout plans via their app.
Who is Kickoff best for?
It’s ideal for anyone with insurance who wants integrated nutrition and fitness coaching. It’s not for those without accepted insurance or who prefer in-person sessions.
What insurance does Kickoff accept?
Kickoff accepts Aetna, Anthem, BlueCross BlueShield, Cigna, United Healthcare, and over 100 other plans. Most clients pay $0.
Are there any Kickoff alternatives?
Alternatives include Noom (focus on behavior change), Future (personal training only), and Fay (dietitian-only coaching). Kickoff is unique because it combines both a dietitian and trainer in one service, often at $0 with insurance.
Does Kickoff offer a free trial?
There is no mention of a free trial on their site. However, if your insurance covers it, you may pay $0 from the start.
