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About Law Ruler
What is Law Ruler?
Law Ruler is a legal client relationship management (CRM) and intake solution built specifically for law firms. It combines lead and contact management, two-way SMS/MMS text messaging, email marketing, document automation, and dashboard analytics to help firms streamline client communication and growth marketing.
Who is it for?
It's designed for growing law firms of any size—from solo practices to larger enterprises—particularly in personal injury, criminal defense, consumer protection, mass tort, and business law. It's best for firms that want to automate intake and nurture leads without losing a personal touch. It's not for firms that only need simple case management without CRM or marketing capabilities.
Key capabilities
Law Ruler includes logic-based custom intake forms, eSignature, document assembly, marketing automation (texts and emails), referral management, and customizable reports. It integrates with dozens of legal vendor tools to unify your tech stack.
Pricing and plans
Law Ruler offers three subscription tiers: Pro, Premium, and Enterprise. All are billed annually (monthly or prepaid with 15% discount). Exact pricing requires a quote; contact them for a personalized quote.
Key features
- Legal CRM — Organize leads, prospects, and clients, and automate critical communications to avoid missing opportunities.
- Marketing Automation — Send personalized automated texts and emails to nurture leads and build better client relationships.
- Client Intake — Customizable logic-based forms, document assembly, and eSignature for a five-star client experience.
- Dashboard Analytics — Track KPIs with customizable reports to understand your firm's health and make data-driven decisions.
- Integrations — Connect with dozens of legal vendor tools for a unified tech stack.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Law Ruler Pricing
Law Ruler pricing: Contact for quote (Pro tier, up to 3 users).
For comparison: the median starting price in Legal Tech is $49/month, measured across 37 tools we track. See the full SaaS Pricing Index →
Pro
Up to 3 users, contact for personalized quote. Includes 10,000 contacts, one-time onboarding fee, CRM, 2-way SMS/MMS, 3 automations, plain text email builder, custom intake forms with file requests, appointment management, milestones, task management, 1-click referral management, basic marketing dashboard, document automation (Word, PDF, Excel), basic custom reports, open API access, customer-facing online forms. Email marketing campaigns and marketing source reporting are NOT included in Pro.
Premium
Up to 3 users, contact for personalized quote. Includes 15,000 contacts, one-time onboarding fee, all Pro features plus 100 automations, HTML & plain text email builder, advanced marketing dashboard, advanced custom reports, email marketing campaigns, and marketing source reporting.
Enterprise
10 user minimum, contact for quote. Includes unlimited contacts, white-glove setup, unlimited automations, and all Premium features. Additional fees apply for optional Time & Billing Platform with payments.
All plans are billed monthly on an annual term. Save 15% with annual prepaid subscription. Contact Law Ruler for a demo or quote; no free trial is mentioned on the website.
Frequently asked questions
How much does Law Ruler cost?
Law Ruler does not publicly list prices. You must contact them for a quote. Plans are billed monthly on an annual term, with a 15% discount for prepaid annual subscriptions.
Does Law Ruler have a free trial?
There is no mention of a free trial on the Law Ruler website. They offer a free demo instead.
What is Law Ruler used for?
Law Ruler is a legal CRM and client intake software that helps law firms manage leads, automate marketing (texts/emails), streamline intake with forms and eSignature, and track analytics.
Who is Law Ruler best for?
It's best for growing law firms in areas like personal injury, criminal defense, consumer protection, mass tort, and business law that need to automate client intake and marketing.
What are the top alternatives to Law Ruler?
Common alternatives include Clio, Smokeball, and Filevine. Law Ruler differentiates with its focus on marketing automation and intake, not just case management.
What are the limitations of Law Ruler?
The Pro plan lacks email marketing campaigns and marketing source reporting. Also, there is no self-serve signup—you must contact sales for a quote, and the tool is specifically for law firms, not general businesses.
