Magic — Developer Tools

from $0/mo

Magic (Developer Tools): Magic is a non-custodial embedded wallet API to onchain build apps, sign transactions & scale to millions. Pricing: from $0/mo. (data verified July 2026)

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About Magic

What is Magic?

Magic provides a production-ready API for developers to provision non-custodial embedded wallets, trigger onchain actions, and stay compliant—all within minutes. With sub-second latency (50-100ms), it eliminates the complexity of blockchain infrastructure so you can focus on your product.

Who is it for?

Ideal for Web3 developers, fintech startups, and enterprise teams building dApps, token-gated experiences, or user-owned identity systems. It is not for teams seeking fully custodial solutions or those wanting to build wallet infrastructure from scratch.

Use cases

Embed wallets in your mobile app, enable social login and passkey-based onboarding, automate bulk transaction signing for millions of users, and maintain compliance with SOC 2 Type 2 and GDPR standards—all with one API.

Key features

Embedded Wallets on Demand — Provision wallets for users and agents instantly via a single HTTP request.
White-Label UI — Match the wallet experience to your brand identity down to the pixel.
Flexible Auth — Onboard users via email, social, passkeys, or SSO; integrate with Auth0, Firebase, NextAuth.
Non-Custodial & Custom Sharding — Users control their keys; choose Magic-managed or self-hosted sharding.
Sub-Second Latency — 50-100ms for wallet creation and transaction signing.
Enterprise-Grade Security — SOC 2 Type 2, ISO 27001:2022, CCPA, GDPR compliant; keys secured in TEEs.
Massively Scalable — Execute millions of signatures in minutes with battle-tested uptime.

SaaSpartout Score

7.6 /10

Ease of use 7.5

Features depth 8.5

Value for money 7.0

Support quality 6.5

Integrations 8.0

Scalability 8.5

Documentation 7.0

Onboarding speed 7.5

Editorial score from our review methodology — not user ratings.

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Magic Pricing

Magic pricing: from $0/mo.

Developer — $0/mo

Includes 1,000 Monthly Active Wallets, unlimited signatures, email/SMS/social auth, wallet UI widgets, token gating, fiat on-ramp, and email & community support.

Startup — $99/mo (Most Popular)

Includes 2,500 Monthly Active Wallets, unlimited signatures, all Developer features plus multi-factor auth, session management, login data export, priority support, and up to 5 team seats.

Enterprise — Custom Pricing

For large organizations with specific needs. Includes custom MAW limits, transaction-based pricing (as low as $0.001/tx), white-glove support, custom SLAs, and dedicated Slack channel. Talk to sales.

Free tier available: Developer plan is $0/mo with 1,000 MAW.

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Frequently asked questions

Is Magic free?

Yes, Magic offers a free Developer plan ($0/mo) with up to 1,000 Monthly Active Wallets and unlimited signatures.

How much does Magic cost?

Magic has three tiers: Developer ($0/mo), Startup ($99/mo), and Enterprise (custom pricing). All plans include unlimited signatures.

What is a Monthly Active Wallet (MAW)?

A Monthly Active Wallet is a wallet that performed at least one onchain action (e.g., sign, transaction) in a given calendar month.

Can I use Magic with my own auth provider?

Yes, Magic supports flexible auth including Auth0, Firebase, NextAuth, and any OIDC-compliant provider.

What are the top alternatives to Magic?

Popular alternatives include Web3Auth, WalletConnect, Turnkey, and Capsule. Each differs in custody model and pricing.

Does Magic support compliance?

Yes, Magic is SOC 2 Type 2, ISO 27001:2022, CCPA, and GDPR compliant, with key operations inside trusted execution environments (TEEs).

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