About Pulley
Pulley is a cap table management platform built specifically for founders and finance leaders. It helps you manage equity, model fundraising rounds, and stay compliant—all in one intuitive tool. Instead of juggling spreadsheets or paying high fees to legacy providers, Pulley levels the playing field with clear pricing and a user-friendly interface.
What problem does Pulley solve?
Equity management gets complicated as you grow. Pulley simplifies cap table management, SAFE agreements, option exercises, and 409A valuations. It saves you time and legal fees, so you can focus on making decisions and moving your company forward.
Who is Pulley best for?
Pulley is ideal for early-stage startups (Seed to Series B) and finance leaders who want a self-serve, founder-focused platform. It's not designed for law firms or multi-sided markets—Pulley is all-in on founders.
Real use cases
Use Pulley to set up your first cap table, model your next funding round with SAFEs, manage token distributions for crypto projects, and launch liquidity programs via Nasdaq Private Market. It's trusted by thousands of companies from seed to scale.
Key features
- Cap Table Management — Keep your stakeholder data accurate and up-to-date with an intuitive interface.
- Fundraise Modeler — Explore dilution, SAFE, and exit scenarios to plan your next round with confidence.
- Send & Sign Agreements — Use templated or custom SAFE, Option, and RSA agreements with e-signature.
- Interactive Offer Letters — Streamline hiring with offer letters that integrate equity details.
- Communications Hub — Manage stakeholder communications in one place.
- 409A Valuations — Get accurate, defensible valuations in 2–3 days (add-on).
- HRIS Integrations — Sync employee data automatically (Growth plan and up).
SaaSpartout Score
Editorial score from our review methodology — not user ratings.
Pulley Pricing
Pulley pricing: from $1,200/yr.
Startup — $1,200/year
Best for early-stage ventures setting up their first cap table. Includes first 25 stakeholders, cap table management, share certificates, send & sign templated SAFE/Option/RSA agreements, fundraise modeler, interactive offer letters, and Communications Hub.
Growth — $3,500/year
Best for scaling businesses with growing equity needs. Everything in Startup, plus first 40 stakeholders, 409A valuations, send & sign custom agreements, option exercises, Rule 701, Form 3921, board approvals, and HRIS integrations.
Enterprise — Contact us
Best for mature equity practices. Everything in Growth, plus ASC 718 reporting, custom reporting, managed equity administration, and secondary liquidity solutions.
Additional add-ons: Token Cap Table ($4,500/yr), Distributions ($4,500/yr), Valuations (from $10,000). Free trial available for those switching from Carta.