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About Xara
What is Xara?
Xara is an AI-powered marketing automation platform built specifically for real estate brokerages. It automates the creation and distribution of marketing materials—from listing promotions to social media posts—so your team doesn't have to spend hours on design, publishing, and tracking. Xara helps brokerages shrink marketing costs, scale reach, and eliminate adoption headaches.
How does Xara work?
Xara connects to your MLS and agents' social accounts. When listing updates happen, Xara automatically generates personalized marketing—posts, reels, virtual tours, and property highlight videos—and schedules them across your agents' social media. It also builds your brand by posting expert content consistently, making your brokerage a local trust leader.
Who is Xara for?
Xara is ideal for independent real estate brokerages with 10 to 1,000 agents. It's perfect for teams that want to scale marketing without extra hours or tool budgets. It's not for individual agents or non-real-estate businesses, as it's specialized for listing-driven marketing workflows. Use cases include auto-posting to Facebook, Instagram, and LinkedIn, promoting open houses, and keeping every agent on-brand.
Key features
- MLS automation — Listing updates automatically trigger personalized marketing for every agent.
- Social auto-posting — AI schedules and posts unique, on-brand content to your agents' social profiles daily.
- AI content generation — Turn listing images into property highlight videos and virtual tours.
- Brand control — Element locking and content controls ensure every post matches your brokerage's brand.
- Scalable workflow — Automate marketing for 10 to 1000 agents, from top producers to newcomers.
- Analytics and performance tracking — Measure document performance and reach to refine your strategy.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Real Estate tools today?
Xara Pricing
Xara pricing: from $12/mo.
Free Plan
Try Xara Cloud with limited features, including 5 document downloads and collaboration on documents. No time limit.
Essential Plan
For small teams. Starts at $12/month when paid annually (save up to 40% vs monthly). Includes core automation features and AI credits (limited).
Scale Plan
Top tier for content-heavy teams. Designed for scaling with automations, element locking, advanced collaboration and distribution, and document performance measurement. Pricing scales with team size; contact sales for bulk discounts.
All paid plans come with a free trial of Xara AI with free credits to test AI features. Annual billing saves up to 40%.
Frequently asked questions
How much does Xara Cloud cost?
Xara Cloud plans for teams start at $12/month. Pricing scales with team size and plan (Free, Essential, or Scale), and you save up to 40% by paying annually.
Is there a free trial or free plan for Xara?
Yes, Xara offers a free plan with 5 document downloads and collaboration features. Paid plans include a free trial of Xara AI with limited credits.
Who is Xara best for?
Xara is best for independent real estate brokerages with 10 to 1000 agents, looking to automate listing marketing and social media posting. It's not suited for individual agents or non-real-estate businesses.
What are top alternatives to Xara?
Alternatives include Real Geeks, LionDesk, and Follow Up Boss for CRM and marketing automation in real estate. Xara stands out with its AI-driven social posting and MLS integration.
What are the key limitations of Xara?
Xara's free plan has a limit of 5 document downloads. Pricing scales with team size, so costs can rise for larger teams. It's focused on real estate marketing only, not general-purpose marketing automation.
