TikTok For Business

Ready to reach millions of highly engaged users where they spend hours scrolling?

TikTok For Business is the official advertising platform that lets brands create native, full‑screen video campaigns, target precise audiences, and turn views into measurable results with formats like In‑Feed Ads, TopView, Branded Hashtags, and Spark Ads.

It offers robust audience targeting (interests, behavior, lookalikes), pixel and events for conversion tracking, and an Ads Manager where you manage budgets, creatives, and optimization in one place. Typical minimums start around $50/day at campaign level and $20/day at ad group level, with average CPCs between about $0.17–$1.00 and CPMs around $4–$10 depending on niche and objective.
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Real‑time analytics show impressions, watch time, CTR, conversions, and ROAS so you can iterate creatives and targeting quickly, while creative resources, templates, and native tools help you produce “TikTok‑style” content that blends with the feed. Whether you are launching a new product, scaling an e‑commerce store, or building top‑of‑funnel awareness, TikTok For Business turns short‑form content into commerce by meeting Gen Z and beyond where they already engage.