You've spent hours writing what you thought was a brilliant blog post. You hit publish. Then... silence. No clicks from Google. No citations from ChatGPT or Perplexity. Meanwhile, your competitors' articles are ranking on page one and getting mentioned by AI platforms your target audience actually uses.
Sound frustrating? It is. And there's a reason it's happening: you're optimizing for yesterday's search engine, not today's.
Here's the uncomfortable truth: the search landscape has fundamentally changed. Google is being complemented—or sometimes replaced—by AI platforms like ChatGPT, Perplexity, Claude, and Gemini. These platforms are growing at 800% year-over-year. Your potential customers are asking them questions instead of Googling them.
The problem? Most businesses are still playing the old SEO game. They're optimizing for Google keywords alone, not realizing that AI platforms use completely different rules for deciding what content to cite. You can rank #1 on Google and still be invisible to ChatGPT. Or vice versa.
Unless you optimize for both—which almost nobody is doing yet.
That's where Frase comes in.
What Is Frase? And Why Does It Matter Now?
Frase is the only content optimization platform that handles both traditional SEO (Google rankings) AND Generative Engine Optimization, or GEO (AI platform citations) simultaneously.
Think of it this way: SEO is about getting found by Google. GEO is about getting cited by AI. They're different games with different rules. Most tools only play one. Frase plays both at once—and does the heavy lifting for you.
How Frase Actually Works: From Research to Ranking
Frase transforms your content workflow from guesswork into data-driven precision. Here's what it does:
Step 1: Competitive Research in Seconds
You enter a target keyword. Frase instantly analyzes the top 20 results on Google to understand what's already ranking, what topics competitors cover, what gaps exist, and what questions people are actually asking about that topic.
Instead of spending hours manually researching competitors, you get a complete picture in minutes. You see exactly what topics you need to cover to compete.
Step 2: Discover the Questions Your Audience Is Asking
This is where GEO comes in. Frase extracts real questions people ask about your topic—on Google, on Reddit, in forums. More importantly, it extracts the questions that AI platforms like ChatGPT and Perplexity prioritize.
Why? Because AI platforms reward content that directly answers user questions. If you write content structured around questions instead of vague keyword targets, you're dramatically more likely to get cited.
Step 3: AI Generates Your Content Outline
Based on the research, Frase generates a comprehensive outline that ensures you cover everything ranking on Google and everything AI platforms are looking for.
The outline includes headings, subheadings, and content gaps you need to fill. You're not starting from scratch—you're working from a data-backed blueprint.
Step 4: Real-Time Optimization as You Write
This is the magic. As you write, Frase gives you real-time feedback on two separate scores: an SEO Score (how well your content will rank on Google) and a GEO Score (how citeable your content is for AI platforms).
You see specific, actionable recommendations:
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Add these semantic keywords naturally to boost SEO score
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Expand this paragraph to 150-200 words with a statistic to improve GEO citability
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Restructure this section with bullet points—AI platforms prefer that format
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Add citations to authoritative sources—this signals credibility to both Google and AI
Unlike other SEO tools that just tell you "add more keywords," Frase tells you exactly what kind of content AI platforms actually want to cite: comprehensive answers (2000+ words), clear explanations with definitions and examples, data-driven content with statistics, and visible structure with headers, bullets, and Q&A sections.
Step 5: Monitor and Improve Continuously
After you publish, Frase tracks performance. It shows you which pages are declining, identifies new ranking opportunities, and alerts you to content that needs refreshing. Most importantly, it tracks when ChatGPT, Perplexity, or other AI platforms actually cite your content—giving you visibility into a metric almost nobody else is measuring yet.
Why This Matters: The Dual-Optimization Advantage
Here's what separates companies that win in the next few years from those that don't: they're not choosing between Google rankings and AI citations. They're getting both.
The traditional approach: optimize for Google, hope for the best with AI.
The Frase approach: optimize for both simultaneously using research-backed strategies specific to each platform.
Most Frase users see AI citations within 2-4 weeks of optimizing content, and traditional SEO improvements within 30-60 days. For competitive keywords, you might wait 2-3 months for rankings, but the AI visibility starts much faster—giving you an early win while you work toward traditional rankings.
And because content that ranks well on Google often gets cited by AI (and vice versa), you're not working against yourself. The optimization stacks.
Real Examples: How Brands Are Using Frase
Content Marketing Teams are cutting research time from hours to minutes, publishing 3-4 optimized pieces per week instead of one, and seeing more traffic per article.
E-commerce Businesses are using Frase to ensure product guides and comparison articles rank for commercial keywords AND get cited when potential customers ask AI about product recommendations.
SaaS Companies are optimizing their help content and blog so they show up both in Google searches and when prospects ask ChatGPT "What's the best tool for [specific problem]?"
Agencies are using Frase to deliver better results for clients faster, justifying premium fees with measurable improvements in both SEO rankings and AI citations.
Why Frase Isn't Just Another SEO Tool
Most SEO tools were built for yesterday. They optimize for keyword density, backlinks, and traditional ranking factors. They're useful, but they're incomplete in 2026.
Frase was built for today and tomorrow. It acknowledges the reality: search is fragmenting. Some users Google. Some ask ChatGPT. Some use Perplexity. Your content needs to perform on all of them.
The platform also understands that content quality matters more than ever. It's not just about stuffing keywords—it's about structure, clarity, comprehensiveness, and citations. It's about writing content that humans and AI platforms genuinely find valuable.
And because it's designed for writers and content teams (not developers), there's zero learning curve. If you can use Google Docs, you can use Frase. The technical stuff—schema markup, meta tags, AI-friendly formatting—happens automatically behind the scenes.
The Bottom Line
The businesses winning in search right now aren't the ones with the biggest budgets. They're the ones with the smartest systems. Frase is that system—it automates research, guides optimization, and tracks performance across both traditional search and AI platforms.
If you're spending hours on content research only to publish articles that struggle to rank and never get cited by AI, it's time to work smarter. Frase cuts your research time from hours to minutes while increasing the likelihood your content actually gets discovered—whether that's on Google or in ChatGPT.
Ready to stop guessing about what to write and start publishing content that ranks and gets cited? Explore Frase's complete solution on our partner page—we've compiled everything you need to understand how this platform transforms your content strategy for the AI-first search era.
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