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About AddCal
What is AddCal?
AddCal is a free tool that creates universal 'Add to Calendar' links and simple event pages. It replaces clunky .ics file attachments with one link that works natively in Google Calendar, Apple Calendar, Outlook, Office 365, and Yahoo Calendar. Your audience clicks once, and the event is on their calendar—no extra apps or accounts needed.
What problem does it solve?
Event creators lose up to 70% of potential attendees when they send .ics files that many users can't open. AddCal solves this by automatically detecting the user's device and calendar app (or letting them choose), making it frictionless to save the date. It also provides per-link analytics (clicks, adds, calendar mix, geography) so you know what works.
Who is it for?
AddCal is built for event creators of all kinds: webinar hosts, class instructors, worship leaders, sports league organizers, sales teams running demos, product managers launching new features, and community managers scheduling meetups. It's not for enterprises needing complex CRM integrations or multi-layer access controls—it's a lightweight, free tool optimized for simplicity and reach.
Real use cases
A product manager shares an AddCal link in a launch email, sees 1,800+ Google Calendar adds and 247% more attendance than manual adds. A church uses AddCal's public calendar page to list weekly sermons. A SaaS company embeds AddCal buttons on their webinar registration confirmation page, automatically tracking which calendar apps their audience prefers.
Key features
- Universal Calendar Links — One link works in Google, Apple, Outlook, Office 365, Yahoo, and other calendars. No .ics files.
- Real-Time Analytics — Track clicks, calendar adds, device breakdown, and geographic data per event.
- RSVP Management — Collect RSVPs with optional forms and see who's coming.
- Smart Links — Automatically detect the user's calendar app and offer the best option.
- Public Calendar Pages — A branded page listing all your upcoming events in one place.
- Subscription Calendars — Let followers subscribe to your event series and get updates automatically.
- Share Anywhere — Share via email, SMS, embedded buttons, QR codes, or landing pages.
SaaSpartout Score
Editorial score from our review methodology — not user ratings.
AddCal Pricing
AddCal pricing: Free forever. Billing model: Free.
For comparison: the median starting price in Communication is $15.99/month, measured across 153 tools we track. See the full SaaS Pricing Index →
Free Plan
Free forever — no credit card required. Includes unlimited events, unlimited calendar adds, per-link analytics, RSVP forms, public calendar pages, and Smart Links. All core features at no cost.
No premium tiers are currently offered. AddCal is fully free.
