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About Animoto
What is Animoto?
Animoto is an online video maker that lets you create professional-looking videos by dragging and dropping photos, clips, and screen recordings. It solves the problem of complex video editing by providing a beginner-friendly toolkit with templates, music, and branding tools. You don't need a big budget or technical skills to produce high-quality videos for social media, marketing, training, or internal communications.
Who is it for?
Ideal for marketers, small business owners, HR teams, trainers, and social media managers who need to create engaging videos quickly. It's also great for teachers and non-profits (with discounted plans). If you're a professional editor needing advanced timeline control, Animoto may be too simple for you.
Real use cases
Create social media posts and search ads, make company updates fun, train your team with video demos, and record screen+webcam walkthroughs. With saved branding and collaboration features, teams can produce consistent, on-brand videos efficiently.
Key features
- Drag-and-drop editor — Crop, merge, and style videos without editing wizardry.
- Music library — Choose from licensed tracks or upload your own.
- Screen recording — Capture screen and webcam recordings seamlessly in the browser.
- Stock images & video — Access millions of professional photos and videos from Getty Images.
- Voiceover — Record voice-over directly from your browser for a personal touch.
- Saved branding — Apply your logo, colors, fonts, and custom templates consistently.
- Collaboration — Work as a team with cloud storage, multi-user editing, and comments.
SaaSpartout Score
7.7
/10
Editorial score from our review methodology — not user ratings.
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Animoto Pricing
Animoto pricing: from $8/mo.
For comparison: the median starting price in Design & Creative is $12/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Free plan
$0 — Create videos with an Animoto watermark, 720p resolution, unlimited video creation, screen recording, webcam recording, and 50 licensed music tracks.
Basic plan
from $8/mo (annual) or $15/mo (monthly) — Everything in Free, no watermark, unlimited downloads, 1080p HD quality.
Professional plan
from $19/mo (annual) or $26/mo (monthly) — Everything in Basic, add logo and colors, 3,000 licensed music tracks, 1M+ stock photos/videos, 4K UHD, voice-over, customizable landing pages, screen+webcam together, multiple songs per video, 3 saved templates, 70+ fonts, 1 saved brand.
Professional Plus plan available for teams (3 users) with 100M+ premium content, 10 saved brands, 25 templates, custom fonts, time-stamped comments, shared workspace, management tools, and more. Contact for pricing. Free trial available on paid plans.
Frequently asked questions
Is Animoto free?
Yes, Animoto has a free plan that lets you create videos with a watermark, 720p quality, and 50 music tracks. Paid plans start at $8/month for watermark-free downloads.
How much does Animoto cost?
Animoto's Basic plan starts at $8/month billed annually (or $15 month-to-month). Professional plan starts at $19/month annual. There's also a Professional Plus plan for teams.
What is Animoto best for?
Animoto is best for non-technical users who need to create professional-looking videos quickly for social media, marketing, training, or internal communications. It's not for professional editors needing fine-grained timeline control.
What are Animoto's key limitations?
The free plan adds a watermark and limits resolution to 720p. Even paid plans lack advanced editing features like keyframe animation or multi-track timelines found in tools like Premiere Pro.
What are the best Animoto alternatives?
Popular alternatives include Canva (for template-based video), InVideo (more templates), Lumen5 (for text-to-video), and Promo.com (for marketing videos). Each varies in pricing and features.
