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About Apiway
What is Apiway?
Apiway is an all-in-one automation platform designed for Instagram fashion shops, influencers, and Facebook ads experts. It automates replies to Instagram comments with direct messages (DMs), sends product links, offers AI-powered virtual try-ons inside DMs, and transfers leads from Facebook and TikTok lead forms to Google Sheets. The platform is an Official Meta Business Partner and uses the Meta Marketing API for secure integration.
What problem does it solve?
Manual engagement and lead management on Instagram and Facebook is time-consuming and inefficient. Apiway helps businesses increase conversions by instantly engaging commenters with personalized DMs, enabling virtual try-ons to reduce returns, and automating lead data transfers so teams can focus on high-value sales conversations instead of repetitive tasks.
Who is it for?
Apiway is built for fashion brands, influencers, and ads experts who run Instagram or Facebook ad campaigns and need to automate customer interactions. It is not designed for non-e-commerce businesses or teams that do not use Instagram/Facebook for lead generation or sales.
Real use cases
A fashion brand can set up an AI agent to reply to Instagram comments with a DM containing a virtual try-on link. An ads expert can automate Facebook lead form submissions to populate Google Sheets and immediately send a follow-up offer in Instagram DMs. Influencers can let users "try on" clothing via AI directly in DMs, driving engagement and purchases.
Key features
- Auto DM after comments — Send instant replies to Instagram comments via DMs with product links or offers.
- AI Virtual Try-On in Instagram DMs — Let users "wear" your garments by uploading their photo within the DM conversation.
- Facebook Lead Transfer to Google Sheets — Automatically create a new row in Google Sheets when a new Facebook lead is captured.
- Run traffic with try-on offers directly in DM — Convert ad clicks into instant try-on sessions inside Instagram DMs.
- AI Agent for Instagram — Automate responses, send links, offer virtual try-ons, and transfer leads from Facebook/TikTok.
- Official Meta Business Partner integration — Uses the official Meta Marketing API for secure and reliable automation.
SaaSpartout Score
6.9
/10
Editorial score from our review methodology — not user ratings.
Apiway Pricing
Apiway pricing: from $0/mo.
Free Plan
$0/month — Includes 10 Instagram Conversations (after comments), 10 Facebook & TikTok Lead Transfers, and 10 AI Try-On (Image). Start for free, upgrade anytime.
Pro Plan
$15/month — 1,000 Instagram Conversations, 1,000 Facebook & TikTok Lead Transfers, and 100 AI Try-On (Image). More conversations, more sales.
Custom Plan
Contact Sales — From 5,000 Instagram Conversations, 5,000 Facebook & TikTok Lead Transfers, and 500 AI Try-On (Image). Full power for top brands.
All plans include a free trial available on the Free plan.
Frequently asked questions
Is Apiway free to use?
Yes. Apiway offers a Free plan with 10 Instagram conversations, 10 lead transfers, and 10 AI try-on sessions at $0/month. You can upgrade to Pro or Custom plans as you grow.
How does Apiway work?
Apiway connects to your Instagram and Facebook accounts via the official Meta Marketing API. It automates sending DMs after comments, running AI virtual try-ons inside chats, and transferring leads to Google Sheets.
Who is Apiway best for?
Apiway is best for Instagram fashion shops, influencers, and Facebook ads experts who want to automate DMs, lead transfers, and virtual try-ons to boost sales without manual work.
What are the best alternatives to Apiway?
Top alternatives include ManyChat, Chatfuel, and Zapier for Instagram automation and lead transfers. However, Apiway stands out with its built-in AI virtual try-on feature for fashion.
What is the main limitation of Apiway?
Apiway is focused on Instagram and Facebook automation for fashion and e-commerce. It does not support other social platforms or non-retail use cases out of the box.
