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About Aura
What is Aura?
Aura is an intelligent digital safety platform that provides all-in-one protection against identity theft, scams, and online threats for your entire family. Powered by AI, it monitors your credit, personal information, financial accounts, and devices to alert you to potential fraud. With plans starting at $10 per month, Aura is designed for individuals, couples, and families looking to safeguard their digital lives.
Who is it for?
Aura is ideal for parents who want to protect their children online, couples who want to monitor their finances together, and individuals who are concerned about identity theft and online scams. It's also valuable for tech-novice users who need a simple, all-in-one security solution. However, it is not designed for enterprise-level security teams or those needing advanced, technical security controls.
Real use cases
Imagine you receive a suspicious email that could be a phishing scam. Aura's AI-powered scam protection flags it before you click. Or, you want to monitor your teen's online activity without being intrusive—Aura's parental controls and Digital Wellbeing Score give you peace of mind. If your personal data appears on a data broker site, Aura helps you remove it automatically.
Aura also monitors your bank and retirement accounts for suspicious transactions, and alerts you to potential fraud up to 650x faster than the competition. With 24/7 U.S.-based fraud specialists, you have real human support when you need it most. Start your free trial today and experience Aura's proactive protection.
Key features
- Credit Monitoring & Credit Lock — Alerts you to potential fraud up to 650x faster, with instant lock on your Experian credit file.
- Identity Theft Protection — Monitors your SSN, personal info, and online accounts against billions of data points.
- Suspicious Transaction Alerts — Adds an extra layer of monitoring on your bank and retirement accounts for unusual activity.
- Parental Controls — Set healthy online boundaries with content filtering, screen time limits, and safe gaming features.
- Digital Wellbeing Score — Understand your child's digital habits with a personalized score that highlights changes over time.
- VPN, Antivirus & Password Manager — Secure your devices and online activity with bank-level encryption and comprehensive threat protection.
- Data Removal from 200+ Data Brokers — Automatically removes your personal info from people-search sites and junk mailers.
SaaSpartout Score
6.8
/10
Editorial score from our review methodology — not user ratings.
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Why are you looking at Identity & Access tools today?
Aura Pricing
Aura pricing: from $10/mo.
For comparison: the median starting price in Cybersecurity is $9.99/month, measured across 115 tools we track. See the full SaaS Pricing Index →
Individual (1 adult, 10 devices) – $12/mo
Billed annually ($15/mo monthly). Includes identity theft protection, $1M insurance, 3-bureau credit monitoring, instant credit lock, financial transaction alerts, antivirus, VPN, password manager, data removal from 200+ brokers, unused account cleanup, 24/7 support.
Couple (2 adults, 20 devices) – $22/mo
Billed annually ($29/mo monthly). Everything in Individual, plus coverage for two adults and up to 20 devices, with $2M identity theft insurance.
Family (5 adults, unlimited kids & devices) – $32/mo
Billed annually ($50/mo monthly). Everything in Couple, plus parental controls, child wellbeing features, and $5M identity theft insurance.
Kids (unlimited kids & devices) – $10/mo
Billed annually ($13/mo monthly). Focuses on online wellbeing, parental controls, content filtering, screen time limits, safe gaming by Kidas, and cyberbullying alerts.
All plans include a 14-day free trial and a 60-day money-back guarantee on annual plans.
Frequently asked questions
How much does Aura cost?
Aura starts at $10 per month for the Kids plan (billed annually). Individual is $12/mo, Couple is $22/mo, and Family is $32/mo when billed annually.
Does Aura offer a free trial?
Yes, every Aura plan includes a 14-day free trial. You can cancel anytime during the trial and you won't be charged.
Who is Aura best for?
Aura is best for families or individuals who want comprehensive protection against identity theft, financial fraud, and online scams, including parental controls for kids.
What are the top alternatives to Aura?
Top alternatives include LifeLock, IdentityForce, and Norton 360 with LifeLock. Each offers similar identity protection features, but Aura is known for its all-in-one family-friendly approach and AI-powered alerts.
What is Aura's main limitation?
Aura's main limitation is that it does not offer enterprise-level security management. It's designed for individuals and families, not for businesses requiring advanced security controls and compliance.
