Coefficient

Analytics & Data Free · from $19/mo

About Coefficient

Coefficient connects your CRM, database, and ad platforms directly to Google Sheets — no CSV downloads or API coding required.

What it does

Users install the Coefficient add-on in Google Sheets, select a data source (Salesforce, HubSpot, SQL, Facebook Ads, etc.), and choose which fields to pull. Data refreshes automatically on a schedule or on demand, keeping spreadsheets current without manual updates.

Best for

Sales ops teams building live pipeline reports in Sheets
Marketing analysts combining ad spend data from multiple platforms
Finance teams pulling real-time revenue data into budget models

Strengths

Native integration with 20+ business tools including Salesforce, HubSpot, and Snowflake
Automated refresh schedules from hourly to weekly
No SQL or API knowledge required — point-and-click setup

Key features

Live data sync — Pull data from Salesforce, HubSpot, SQL databases, and more into Sheets
Automated refresh — Schedule updates hourly, daily, or weekly
Write-back — Update CRM records directly from Sheets
Blended queries — Combine data from multiple sources in one sheet
Row-level security — Restrict access to sensitive fields per user

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