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About EWWW Image Optimizer
What is EWWW Image Optimizer?
EWWW Image Optimizer is a WordPress plugin that automatically compresses images and delivers them via a global CDN to speed up your website. It optimizes new uploads, generates WebP/AVIF versions, and includes a performance plugin for page caching and asset optimization.
Problem it solves
Slow websites lose visitors. EWWW Image Optimizer tackles the #1 cause of sluggish pages — unoptimized images. By compressing images without visible quality loss and serving them from edge locations, it reduces page load times, saves storage space, and improves user experience.
Who it's for
It's ideal for WordPress site owners, agencies, and speed optimization experts who need reliable image optimization across multiple clients. It's not for beginners who don't want to configure settings; however, the Easy IO option is a one-click solution that requires minimal setup.
Real use cases
A photographer can cut image file sizes by 75% (e.g., from 1.6MB to under 400KB). An e-commerce store can speed up product pages. An agency can manage unlimited sites under one plan, using the Compress API to save hosting storage and the CDN for fast delivery.
Key features
- Automatic Compression — Compress new uploads instantly with the best quality-to-size ratio.
- Easy IO CDN — Deliver optimized images from 100+ edge locations without altering originals.
- Auto-WebP/AVIF — Convert images to modern formats for smaller file sizes.
- Compress API — Reduce server usage by offloading image processing.
- 30-day Backups — Keep original images safe for recovery.
- SWIS Performance Plugin — Page caching and JS/CSS optimization for faster render.
- Watermarking & Hotlink Protection — Protect and brand your images on higher tiers.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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EWWW Image Optimizer Pricing
EWWW Image Optimizer pricing: from $80/year.
For comparison: the median starting price in Design & Creative is $12/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Standard
$80/year (or $8/month)
- Easy IO CDN with 50 GB bandwidth
- Unlimited images and sites
- Auto-WebP/AVIF
- Compress API: 300k premium credits (annual) or 25k (monthly)
- 30-day image backups
- SWIS Performance Plugin: page cache, JS/CSS optimize, 1 Critical CSS site/month
Growth
$160/year (or $16/month)
- All Standard features
- 200 GB bandwidth
- 100+ CDN locations
- Compress API: 600k credits (annual) or 50k (monthly)
- 10 Critical CSS sites/month
- Custom domains and watermarking
Infinite
$320/year (or $32/month)
- All Growth features
- 400 GB bandwidth
- Compress API: 1.2M credits (annual) or 100k (monthly)
- 25 Critical CSS sites/month
- Hotlink protection and granular bot controls
- Additional bandwidth at $0.065/GB
All plans include a free trial.
Frequently asked questions
Is EWWW Image Optimizer free?
There's a free trial available, but full features require a paid plan starting at $80/year.
How much does EWWW Image Optimizer cost?
Plans start at $80/year (Standard), with Growth at $160/year and Infinite at $320/year. Monthly billing is $8, $16, and $32 respectively.
Who is EWWW Image Optimizer best for?
It's best for WordPress site owners, agencies, and performance experts who need reliable image compression and CDN delivery. It's also great for e-commerce sites with lots of product images.
What are top EWWW Image Optimizer alternatives?
Alternatives include ShortPixel, Smush, and Imagify. Each offers similar compression and optimization features, but EWWW is known for its CDN and API flexibility.
Does EWWW Image Optimizer work with all hosting providers?
Yes, as a WordPress plugin, it's compatible with any hosting provider that supports WordPress. The Easy IO CDN works independently of your host.
What are the main limitations of EWWW Image Optimizer?
The Compress API has fair usage limits on lower tiers, and CDN bandwidth overages on the Infinite plan cost $0.065/GB. Also, PageSpeed improvements may not always reflect in testing tools.
