Freshpaint
Freshpaint is a privacy-first customer data platform that captures behavioral events and routes them to your tools without cookies.
Free·from $599/mo
About Faraday
What it does
Faraday ingests your customer data (purchases, clicks, support tickets) from data warehouses or CSVs, then automatically trains machine learning models to predict churn, lifetime value, next purchase, and more. Scores are deployed via API, MCP, or batch to your CRM, email, or ad platforms.
Who it solves for
E-commerce brands, SaaS companies, and marketing teams that need advanced customer predictions without hiring data scientists. It replaces guesswork with probabilistic scores for churn, conversion, and lookalike audiences. Not ideal for teams wanting a simple dashboard — Faraday focuses on actionable model outputs.
Real use cases
A jewelry brand uses Faraday to personalize customer profiles at scale. A subscription box company reduced churn by 3% and lifted revenue per customer by 5%. American Standard closed customers at 3x higher margin by prioritizing high-scoring leads.
Key features
- AutoML — Automatically trains and tunes models on your historical data
- Customer scoring — Predict churn, LTV, purchase propensity, and persona clustering
- Segment builder — Create audiences based on model scores and consumer attributes
- Data connectors — Import from Snowflake, BigQuery, Postgres, or CSV
- Export integrations — Send scores to HubSpot, Salesforce, Google Ads, Facebook
- Privacy controls — Anonymize PII and comply with GDPR and CCPA
- On-demand context — Access 1,500+ consumer and identity data points via API or MCP
Faraday Pricing
Faraday pricing: Custom quote. Billing model: Custom.
Free tier
Get started for free — includes limited access to predictive models and data connectors. No credit card required.
Growth (custom quote)
For growing e-commerce and SaaS teams. Includes full AutoML, all data connectors, export integrations, and priority support. Price based on data volume and API calls.
Enterprise (custom quote)
For large-scale deployments. Includes dedicated infrastructure, custom model training, advanced privacy controls, and white-glove onboarding.
A free trial is available — see website for details.
Frequently asked questions
How much does Faraday cost?
Faraday offers a free tier and custom pricing for Growth and Enterprise plans. Exact pricing depends on data volume and API usage. Contact sales for a quote.
Is Faraday free to use?
Yes, Faraday offers a free tier that lets you get started with limited predictive models and data connectors. No credit card required.
What does Faraday do?
Faraday is a customer context platform that uses machine learning to predict customer behaviors like churn, lifetime value, and purchase propensity — all without coding.
Who is Faraday best for?
It’s best for e-commerce brands, SaaS companies, and marketing teams that need predictive customer scoring without a data science team. It’s less suited for simple reporting or dashboard-only tools.
What integrations does Faraday support?
Faraday integrates with Snowflake, BigQuery, PostgreSQL, HubSpot, Salesforce, Google Ads, Facebook Ads, and more via API and MCP.
What are the main limitations of Faraday?
Faraday is not a BI dashboard or a raw data exploration tool. It focuses on deploying predictive scores, so teams needing ad-hoc querying or real-time event processing may require additional tools.
