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Free·from $39/mo
About FORMAT
What is FORMAT?
FORMAT is a website builder specifically designed for creative professionals—photographers, filmmakers, illustrators, artists, designers, architects, models, and graphic designers. It solves the problem of needing a professional online portfolio without requiring coding skills. With 90+ themes and thousands of design variables, you can create a unique site that reflects your creative vision.
Who is FORMAT for?
FORMAT is for creatives at every skill level. Beginners can easily upload images into professionally designed templates, while experienced and pro users can customize every aspect with flex blocks, custom CSS/HTML, and code embeds. It's ideal for showcasing work, growing a client base, and selling products or services. It's not for businesses looking for a general-purpose website builder with blogging or e-commerce at scale.
Key capabilities and use cases
FORMAT supports your creative business beyond just a portfolio. Use it to manage clients with branded galleries, seamless file transfers, and secure contracts. You can also sell products, services, and digital downloads commission-free. Host up to 120 minutes of video directly on your site for private screenings. Plus, integrate Weglot to translate your site into multiple languages, and use Lightroom integration for easy photo syncing.
Key features
- Portfolio Website Tools — 90+ curated themes with advanced design editor for total layout control, no coding required.
- Client Galleries — Share branded, password-protected galleries with clients for easy proofing and delivery.
- E-Commerce — Sell products and digital downloads with a commission-free online store.
- Hosted Video — Upload and play up to 120 minutes of video directly on your portfolio without third-party hosting.
- Custom Code Editor — Add your own CSS/HTML, code embeds, and plugins for advanced customization.
- SEO Tools — Powerful SEO features and a free custom domain for the first year to help your site rank.
- Multilingual Ready — Seamless Weglot integration for instant site translation into multiple languages.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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FORMAT Pricing
FORMAT pricing: from $10/mo.
For comparison: the median starting price in Design & Creative is $12/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Basic — from $10/mo (billed annually, normally $14/mo)
Includes 10 website pages, 70 high-resolution images, 10 hosted video minutes, custom fonts, free custom domain for the first year, commission-free online store, mobile-optimized website, SSL security, SEO tools, social integration, email subscriber form, and custom code editor.
Pro — from $12/mo (billed annually, normally $24/mo)
Most popular. Includes unlimited website pages, 1500 high-resolution images, 100GB image storage, 15 hosted video minutes, custom fonts, free custom domain, online store with 15 products, all Basic features, client galleries (50), file transfers (5GB), CRM Light, and client contracts. Fast-tracked support.
Pro Plus — from $15/mo (billed annually, normally $36/mo)
Includes unlimited high-resolution images, 1TB image storage, 120 hosted video minutes, custom fonts, free custom domain, unlimited online store products, all Pro features, unlimited client galleries, and fast-tracked support. Also includes a free Website Build Service add-on.
All plans start with a free trial — no credit card required.
Frequently asked questions
Is FORMAT free?
FORMAT does not offer a free plan, but it offers a free trial with no credit card required. After the trial, paid plans start from $10/month (billed annually).
How much does FORMAT cost?
FORMAT's starting price is $10 per month (billed annually) for the Basic plan. The Pro plan is $12/month, and Pro Plus is $15/month, when billed annually.
Who is FORMAT best for?
FORMAT is best for visual creatives like photographers, filmmakers, illustrators, designers, and artists who need a professional portfolio website with integrated client management and e-commerce features, without coding.
Does FORMAT charge commission on sales?
No, FORMAT's online store is commission-free. You can sell products, services, and digital downloads without paying a fee per transaction on the platform.
Can I use my own domain with FORMAT?
Yes, all paid plans include a free custom domain for the first year. You can connect your own domain or purchase a new one through FORMAT.
What are the top FORMAT alternatives?
Common alternatives to FORMAT include Squarespace, Wix, and Adobe Portfolio. FORMAT stands out with its specific focus on creative professionals and built-in client management tools.
