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About IFTTT
What is IFTTT and how does it work?
IFTTT (If This Then That) is a no-code automation platform that lets you create simple workflows called Applets. You pick a trigger (e.g., new email from boss) and an action (e.g., save attachment to Google Drive). These Applets run in the cloud, requiring no hardware or coding skills. It supports 800+ services including Gmail, Slack, Twitter, Philips Hue, and Google Calendar.
Who is it for?
IFTTT is best for smart home owners wanting lights to follow sunrise, freelancers automating repetitive file transfers, and anyone tired of manual data entry between apps. It's also used by small businesses to streamline client onboarding, log work hours, and sync tools. It's not ideal for complex enterprise workflows needing custom APIs or heavy data processing.
Real use cases
Example automations include: saving new Spotify Discover Weekly songs to an archive, getting a weather forecast daily at 7:00 AM, forwarding Android SMS to your email, logging work hours in Google Sheets with a button widget, and turning off TP-Link Kasa lights at sunrise. Pro plans enable multi-step applets and filter code for more precise triggers.
Key features
- 800+ Service Integrations — Connect apps like Gmail, Slack, Twitter, smart home devices, and more
- Applet Builder — Drag-and-drop trigger and action pairs with no coding
- Multi-Step Applets — Chain multiple actions from one trigger (Pro plans)
- Filters & Queries — Add conditions like time of day, sender email, or custom filter code
- Mobile App — Manage and run applets from your iOS or Android phone
- Webhooks — Trigger automations from any web service or custom API
- Exclusive Triggers & Actions — Access premium integrations on Pro+ plans
IFTTT Pricing
IFTTT pricing: Free · from $2.99/mo. Billing model: Freemium.
Free — $0.00/forever
Includes 2 Applets, standard speeds, DIY or published Applets, unlimited runs, mobile app access, and simple no-code integrations. 30-day onboarding support.
Pro — $2.99/month ($35.88 billed annually)
Includes 20 Applets, fastest speeds, multi-action Applets, Webhooks, Twitter Applets, increased rate limits, exclusive triggers and actions, and customer support. Free trial available.
Pro+ — $8.99/month ($107.88 billed annually)
Includes unlimited Applets, everything in Pro, fastest speeds, multi-action Applets, Twitter Applets, increased rate limits, exclusive triggers and actions, AI services, multiple accounts per service, queries and filter code, and prioritized customer support. Free trial available.
Frequently asked questions
Is IFTTT free?
Yes, IFTTT offers a free plan with 2 Applets, unlimited runs, and mobile app access. Paid plans start at $2.99/month for Pro.
How much does IFTTT cost per month?
IFTTT pricing: Free forever, Pro at $2.99/month (billed annually $35.88/year), or Pro+ at $8.99/month (billed annually $107.88/year). Free trials are available for paid plans.
What is IFTTT and how does it work?
IFTTT is a no-code automation platform. You create Applets that link a trigger (e.g., new email) to an action (e.g., save attachment to Google Drive). It works with 800+ apps and services.
Who is IFTTT best for?
IFTTT is best for smart home owners, freelancers, and small business owners who want to automate repetitive tasks like file transfers, notifications, or device controls without coding.
What are the top alternatives to IFTTT?
Top alternatives include Zapier (more complex workflows), Make (formerly Integromat, for visual automation), and Home Assistant (for advanced smart home control). IFTTT is simpler and more affordable.
What is the main limitation of IFTTT?
IFTTT's free plan is limited to 2 Applets, and even paid plans have limits on multi-step applets and service integrations compared to more powerful alternatives like Zapier.
