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About InAppStory
What is InAppStory?
InAppStory is an in-app communication and gamification platform that helps product and marketing teams guide user attention inside their app. It enables interactive stories, promo games, and targeted messaging to surface new features, run promotions, and keep valuable users engaged as you scale.
Who is it for?
InAppStory is built for product managers, CRM and marketing teams at mobile apps or web platforms with an established user base. It is ideal for companies that already understand their users but need better tools to deliver personalized, timely, interactive in-app content — without building everything from scratch. It is not designed for small apps or teams that lack a defined user segment or targeting strategy.
Key use cases
Common use cases include introducing new features via interactive stories, running promotional mini-games (e.g., scratch cards, slots) to boost sales, collecting zero-party data via quizzes and polls, and re-engaging dormant users with event-triggered messages. Brands use it to increase session time, improve feature adoption, and drive repeat purchases through shoppable videos and product carousels.
Key features
- Stories — Create unlimited interactive stories with widgets, shoppable video, and zero-party data collection, targeted by segments and timing.
- Gamification (Game Center) — Launch 10+ pre-built mini-games with no-code customization, loyalty rewards, and advanced game analytics.
- In-App Messaging — Deliver bottom sheets, full-screen modals, and event-triggered messages with promo codes, deep links, and drag-and-drop editor.
- Advanced Targeting — Use segment builder, event triggers, CDP integration, and omnichannel sync (push, email, QR, SMS) to personalize content.
- A/B Testing — Test up to 5 story variations to optimize engagement and conversion.
- Ready-to-Use Templates — Access 500+ real-world use cases for activation, sales, retention, and feedback.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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InAppStory Pricing
InAppStory pricing: Price upon request.
For comparison: the median starting price in Communication is $15.99/month, measured across 153 tools we track. See the full SaaS Pricing Index →
Stories
Price upon request (subject to MAU). Includes unlimited stories creation, unlimited team members, multiple feeds, shoppable video, zero-party data collection, and advanced targeting. One-month free trial available.
Game Center
Price upon request (subject to MAU). Includes 10+ pre-built mini-games, no-code customization, quick setup, advanced analytics, and custom game development options. One-month free trial available.
In-App Messaging
Price upon request (subject to impressions). Includes bottom sheets, full-screen messages, event-triggered delivery, promo codes & links, and tag/segment targeting. One-month free trial available.
Note: Annual billing available at a 10% discount. Contact sales for a tailored quote after a free 30-minute discovery call.
Frequently asked questions
What is InAppStory used for?
InAppStory is an in-app communication and gamification platform used to create interactive stories, mini-games, and targeted messages that boost user engagement, feature adoption, and LTV.
How much does InAppStory cost?
Pricing is upon request and based on MAU (for Stories and Game Center) or impressions (for In-App Messaging). A one-month free trial is available after a demo and integration.
Does InAppStory offer a free trial?
Yes. InAppStory provides a 30-day free trial after you request a demo, receive a tailored rollout plan, and integrate the SDK.
Who is InAppStory best for?
It is best for product managers, CRM, and marketing teams at mobile apps or web platforms with existing audiences who need personalized, interactive in-app engagement at scale.
What are the top alternatives to InAppStory?
Top alternatives include Braze, Amplitude (for analytics plus messaging), and other in-app engagement platforms like Apptentive or Leanplum. InAppStory differentiates with its focus on stories and gamification.
What platforms does InAppStory support?
It supports both mobile and web with cross-platform SDKs, and offers omnichannel synchronization with push, email, QR codes, and SMS.
