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About MagicBell
What Does MagicBell Do?
MagicBell is a push notification service that lets you send notifications across email, mobile push, web push, Slack, and SMS through a single API. It eliminates the need to build and maintain notification infrastructure, handling device tokens, channel configuration, and delivery logic for you. Built-in user preferences ensure each recipient gets notifications only on their chosen channels.
Who Is It For?
MagicBell is designed for developers and product teams building web or mobile applications who need reliable, observable multichannel notifications without managing backend complexity. It's ideal for SaaS companies, marketplace platforms, and any team that wants to notify users across multiple channels from one integration. It is not a standalone email marketing platform; it focuses on triggered, transactional, and notification-based messaging.
Real Use Cases
Use MagicBell to alert users about new messages, order updates, or account activity. For example, a project management app can notify assignees via in-app banner and optionally fall back to email or Slack. E-commerce platforms can send delivery status updates through push and SMS. Every notification is tracked with delivery logs and raw payload inspection for debugging.
Key features
- One API for All Channels — Send notifications via email, mobile push, web push, Slack, and SMS from a single integration.
- Built-in User Preferences — Automatically respect each user's channel choices without building a custom UI.
- Event Log & Delivery Insights — See every delivery attempt, channel, and status code; inspect raw request/response payloads.
- Smart Delivery Flow — Design fallback rules, priorities, and delays across channels per broadcast.
- 1:1 Payload Mapping — Your notification payloads stay consistent across all destination channels with no brittle translation logic.
- Developer SDKs — Integrate with React, Node.js, Ruby, Python, and Go using documented REST APIs.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
MagicBell Pricing
MagicBell pricing: from $0/mo.
Builder Plan — $0/month
All integrations, 1,000 deliveries/mo, 1 project, Smart Delivery, unlimited team members, unlimited users.
Startup Plan — $249/month
All Builder features, 50,000 deliveries/mo, $0.0025 per additional delivery, 5 projects ($99 per additional project).
Enterprise Plan — Custom
Unlimited deliveries, unlimited projects, integration support, invoice billing, security review.
All plans include a free tier: no time limit on the Builder plan.
Frequently asked questions
Is MagicBell free?
Yes, MagicBell offers a free Builder plan with 1,000 deliveries per month, one project, and all integrations. No credit card required to start.
How much does MagicBell cost?
MagicBell starts at $0/month (Builder plan) and goes up to $249/month for the Startup plan with 50,000 deliveries. Enterprise pricing is custom.
How does MagicBell count deliveries?
A notification sent to a user on multiple channels counts as one delivery per channel. For example, notifying 100 users via both in-app and email equals 200 deliveries.
What channels does MagicBell support?
MagicBell supports email, mobile push, web push, Slack, and SMS through a single API.
Who is MagicBell best for?
MagicBell is best for developers and product teams at SaaS companies, marketplaces, or apps that need reliable multichannel notifications without building infrastructure from scratch.
What is a key limitation of MagicBell?
MagicBell is a notification dispatch service for triggered messages, not a standalone email marketing platform for campaigns or newsletters. It also requires connecting your own delivery providers for email, push, and SMS.
