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About Mate
What is Mate?
Mate is a lead generation tool that replaces traditional forms and quizzes with an interactive, AI-built client path that ends in WhatsApp. It starts with a simple landing page where the visitor taps through a few questions (including optional calendar selection) before receiving a pre-written, ready-to-send message. The visitor then lands directly in your WhatsApp chat with that message composed, so the conversation starts warm.
The problem it solves
Between an ad and a message, potential customers often get lost in forms, landing pages, and PDFs. Mate removes that friction by creating a short, engaging path that captures key details (e.g., property type, budget, viewing date) and then hands over a ready-to-send message. This reduces lead abandonment and improves response quality.
Who is it for?
Mate is ideal for real estate agencies, service providers, sales teams, and any business that relies on WhatsApp to engage with leads. It is particularly useful for those who want to qualify leads without cumbersome forms. It is not designed for companies needing deep CRM integration or multichannel automation beyond WhatsApp.
Real use cases
A real estate agent can set up a path for “Find your next home” with questions about buy/rent/sell and preferred viewing date. A service business can qualify project details before the first call. An agency can quickly spin up white-label paths for multiple client brands, all ending in WhatsApp conversations with the first message already written.
Key features
- AI-built question paths – Describe your business in one line and Mate drafts the entire question flow for you, no manual setup.
- Ready-made messages – Automatically compose a personalized first message based on the visitor’s answers, ready to send in one tap.
- Calendar step – Add an optional date question so clients can pick a day and time that suits them, all within the flow.
- Branching logic – Each answer sharpens the next question, so you qualify leads more precisely.
- Unlimited messages – All paid plans include unlimited messages, so you never worry about volume.
- Reports and analytics – Track path performance and conversion metrics (available on the free plan, too).
- White-label option – Remove the Mate brand and run unlimited paths for multiple companies (for agencies).
SaaSpartout Score
6.9
/10
Editorial score from our review methodology — not user ratings.
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Mate Pricing
Mate pricing: from $0/mo.
Start (Free Forever)
$0/mo – includes 1 company, 1 path, unlimited messages, AI capabilities, reports and analytics, and the Mate mark. Launch your first path without any cost.
Business
$9/mo (billed monthly) – for growing businesses. Includes 1 company, 10 paths (extra path $5/mo), unlimited messages, AI capabilities, and no Mate mark on the path.
White-label
$19/mo (billed monthly) – for agencies and multiple brands. Includes up to 10 companies, unlimited paths (extra company $10/mo), unlimited messages, AI capabilities, and no Mate mark. Save 20% with yearly billing.
All plans come with a free trial starting at the free tier.
Frequently asked questions
How much does Mate cost?
Mate's free plan is $0 forever and includes 1 company and 1 path. Paid plans start at $9/mo for Business and $19/mo for White-label, both billed monthly. Yearly billing gives a 20% discount.
Is there a free trial or free plan?
Yes, there is a free plan that is free forever. It includes 1 company, 1 path, unlimited messages, AI capabilities, and reports. You can launch your first path without paying anything.
Who is Mate best for?
Mate is best for businesses that rely on WhatsApp for lead conversion, especially real estate, service providers, and agencies. It's designed for those who want to replace forms with a friendly, fast question path that ends in a ready-to-send message.
What are the main features of Mate?
Key features include AI-built question paths, branching logic, calendar steps for date selection, auto-generated ready-made messages, unlimited messages on paid plans, reports/analytics, and white-label options for agencies.
What are the limitations of Mate?
Mate does not offer multichannel messaging or a full chatbot builder. It relies on WhatsApp as the primary channel, and the free plan limits you to 1 company and 1 path. It may not suit teams needing deep CRM integrations or complex automation beyond the question path.
