Pastel — Design & Creative

What is Pastel?

Pastel is a visual feedback and annotation tool that helps agencies and marketing teams get client approval on websites, designs, PDFs, and other creative assets up to 4.7x faster. Instead of relying on screenshots, Slack messages, or vague emails, Pastel lets clients leave precise, in-line comments directly on a live website or uploaded file — all shared via a simple link. No login required for reviewers.

Who is Pastel for?

Pastel is built for fast-moving agencies, digital project managers, and marketing teams who need to streamline client feedback and approvals. It's ideal for teams managing multiple stakeholders on website builds, branding projects, ad creatives, or social media content. If you're a solo freelancer or a small team tired of endless email threads and version confusion, Pastel fits perfectly. It is not designed for heavily regulated industries that require on-premise hosting or complex document version control.

Key use cases

Teams use Pastel to annotate live Webflow or Shopify websites, mark up wireframes, review PDF contracts, and collect feedback on social media moodboards or branding concepts. The tool turns comments into actionable tasks and integrates with project management platforms like Trello, Asana, and Jira — keeping everything in one organized workflow. With pause comments, deadline scheduling, and real-time copy editing, Pastel eliminates the back-and-forth that eats up project time and profits.

• In-line visual comments — Leave and receive precise feedback directly on live websites, images, PDFs, or videos.
• Unlimited guest reviewers — Invite clients and stakeholders without requiring them to create an account.
• Pause comments & schedule deadlines — Keep each iteration focused and aligned with your team and clients.
• Organize feedback with tags — Communicate progress clearly using custom labels.
• Test responsiveness in seconds — Check how designs look across different screen sizes.
• Edit copy in real time — Make live text changes directly on the canvas without back-and-forth.
• Export to project management tools — Turn comments into tasks in Trello, Asana, Jira, or via webhook/Zapier.

Pastel pricing: Free forever; Pro from $35/mo. Billing model: Freemium.

For comparison: the median starting price in Design & Creative is $12/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Free Forever — $0/mo

1 user, 1 active canvas, unlimited guest reviewers, unlimited versions per canvas, file attachments, user mentions, pause commenting, project spaces and labels, private comments, export to CSV, 2GB video storage.

Pro — $35/mo

Everything in Free + 2 users, 3 active canvases, export to PDF, 100GB video storage.

Team — $119/mo

Everything in Pro + starts at 5 users ($24/user/mo for more users), unlimited active canvases, export to Trello/Asana/Jira, export to webhook or Zapier, 500GB video storage.

Enterprise — $450/mo

Everything in Team + starts at 10 users ($45/user/mo for more users), SAML SSO, SOC 2 report, custom terms, dedicated account representative.

All paid plans include a 100% free 14-day trial — no credit card required.

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