Reform.app — No-Code & Automation

What is Reform.app?

Reform.app is a no-code form builder that helps marketers create high-converting lead generation forms without developers. It solves the problem of poor conversion rates, iframe limitations, and spam leads. Ideal for GTM teams, early-stage startups, and SMBs, it is not suited for users needing extensive custom integrations without a paid plan.

How does it work?

Start by choosing a conversion-optimized template or build from scratch. Customize with branding and lead qualification fields, then integrate with your marketing stack via basic or pro integrations. Embed forms with a simple code snippet or use headless forms for full developer control. Use cases include lead capture for sales teams, event registration, and gated content downloads.

Key features for lead quality

Advanced spam prevention and email validation keep your list clean. Multi-step forms, conditional routing, and lead enrichment automate lead qualification. A/B testing and analytics help optimize for continuous improvement.

• No-Code Form Builder — Create and customize forms visually without any coding.
• Spam Prevention — Keep your lead list clean with advanced spam filters.
• Email Validation — Reduce bounce rates by verifying email addresses in real-time.
• Conditional Logic & Routing — Send leads down different paths based on rules for better qualification.
• Multi-Step Forms — Use one question per page or multiple per page as needed.
• Lead Enrichment — Automatically fill data by web crawling or ask smart questions.
• Headless Forms — Give developers full control with custom code and CSS.

Reform.app pricing: from $15/mo.

For comparison: the median starting price in No-Code & Automation is $20/month, measured across 202 tools we track. See the full SaaS Pricing Index →

Free plan — $0/mo

Basic form building with Reform branding. No integrations or advanced features. Forms cannot be published live without a paid plan. No credit card required.

Basic plan — $15/mo

Unlimited form responses, all basic block types, hide Reform branding, email support, custom thank you pages, publish and embed forms, spam protection with reCAPTCHA, headless forms, basic integrations (Google Sheets, Notion, Zapier).

Pro plan — $35/mo (Most Popular)

Everything in Basic, plus team access and collaboration, pro block types (file upload, embeds), conditional logic with multiple outcomes, save drafts, see incomplete responses, advanced customization with CSS/JavaScript, webhooks, pro integrations (Kit, HubSpot, Close, Salesforce coming soon).

Yearly billing available: Basic $150/yr, Pro $350/yr (save 16%). A free plan is available for testing, but publishing requires a paid plan.

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