Shopify — E-commerce ◆

Shopify is a complete commerce platform for creating and customizing an online store, managing products, inventory, payments, and shipping. You can sell on web, in person, on social media, marketplaces, and in AI chats, all from one dashboard.

What it does

Shopify gives you full-featured themes and templates, the world's best-converting checkout, built-in marketing tools, and Sidekick, an AI assistant for commerce with millions of tokens included. It handles hosting, a custom domain, free SSL, and Shopify Payments out of the box.

Best for

Solo entrepreneurs launching their first store, small teams selling across multiple channels, and growing brands that need global reach, multi-staff access, and AI-powered tools to scale.

• Customizable Themes — Full-featured templates to build a store fast.
• Sidekick AI Assistant — AI for commerce with millions of tokens for content, insights, and store tasks.
• Multi-channel Selling — Sell online, in person, on social, marketplaces, and in AI chats.
• World-class Checkout — Shopify's best-converting checkout with built-in fraud analysis.
• Sales Credits — Earn 1% back on all sales as subscription credits.
• Payments & Hosting — Shopify Payments, unlimited web hosting, custom domain, and free SSL.
• Marketing Tools — Email and SMS campaigns, automations, discount codes, and abandoned checkout recovery.

Shopify pricing: from €25/mo. Billing model: Freemium.

Basic — €25/mo (billed yearly, €36/mo monthly)

For solo entrepreneurs. Sell online, in person, and in AI chats. Card rates from 2.1% + €0.30 EUR, AI assistant with millions of tokens, and earn up to €4,500 in credits.

Grow — €66/mo

For small teams. Everything in Basic, plus card rates from 1.8% + €0.30 EUR, up to 5 staff accounts, shipping discounts, and earn up to €6,500 in credits.

Advanced — €289/mo

For global reach. Everything in Grow, plus card rates from 1.6% + €0.30 EUR, up to 15 staff accounts, live 3rd-party shipping rates, regional store tailoring, and earn up to €8,500 in credits.

Plus — from €2,100/mo

For complex businesses. Everything in Advanced, plus card rates from 1.3% and enterprise-grade scale.

Agentic — €0/mo

For selling in AI channels. Add products to Shopify's Catalog and only pay when you make a sale. Card rates from 2.1% + €0.30 EUR.

Add-on: POS Pro — +€79/mo per location

For physical storefronts. Unlimited staff roles & permissions, in-store inventory management, and in-store pickup & flexible delivery.

Free trial: Try Shopify 3 days free, then €1/month for the first 3 months.

See current Shopify pricing and plans →