Trends by HubSpot

Trends by HubSpot (formerly Trends.co) tracks what people are searching for, buying, and talking about online. It turns raw search data into actionable insights for marketers, founders, and product teams.

What it does

The platform aggregates search volume data, social media mentions, and e-commerce signals to identify emerging trends. You can explore categories like e-commerce, health, finance, and tech. Each trend includes a summary, growth metrics, and related keywords. Reports are updated weekly, and you can filter by time range, geography, and category.

Best for

• Marketers looking for content topics with growing demand
• Founders validating product ideas before building
• E-commerce sellers spotting product trends early

Strengths

• Data sourced from multiple signals (search, social, e-commerce)
• Weekly updates keep insights fresh
• Filter by category, region, and time frame for targeted analysis
• Includes actionable recommendations for each trend

• Trend Discovery — Browse rising topics across 10+ categories
• Growth Metrics — See percentage growth over time for each trend
• Geographic Filters — Narrow trends by country or region
• Weekly Updates — Fresh data every week
• Actionable Reports — Each trend includes context, data, and next steps
• Export Options — Download trend data for presentations or analysis