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About Trends by HubSpot
What is Trends by HubSpot?
Trends by HubSpot (formerly Trends.co) tracks what people are searching for, buying, and talking about online. It turns raw search data into actionable insights so you can spot market shifts before your competitors do.
Who it is for
It is built for marketers looking for content topics with growing demand, founders validating product ideas, and e-commerce sellers spotting product trends early. It is not designed for deep-dive statistical modeling or real-time alerting.
Real use cases
Content marketers use the weekly reports to find rising topics with high search intent. Product teams filter by category and region to validate new features. E-commerce sellers monitor e-commerce signals to time product launches.
Key features
- Trend Discovery — Browse rising topics across 10+ categories
- Growth Metrics — See percentage growth over time for each trend
- Geographic Filters — Narrow trends by country or region
- Weekly Updates — Fresh data every week
- Actionable Reports — Each trend includes context, data, and next steps
- Export Options — Download trend data for presentations or analysis
SaaSpartout Score
6.6
/10
Editorial score from our review methodology — not user ratings.
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Trends by HubSpot Pricing
Trends by HubSpot pricing: from $49/mo. Billing model: Subscription.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 697 tools we track. See the full SaaS Pricing Index →
Subscription Plan — $49/month
Includes full access to trend discovery, growth metrics, geographic filters, weekly updates, actionable reports, and export options. No free trial is mentioned on the website, but a free newsletter is available for trend summaries.
Frequently asked questions
What is Trends by HubSpot?
Trends by HubSpot (formerly Trends.co) is a market research tool that analyzes search data, social media mentions, and e-commerce signals to identify emerging consumer behaviors and trends.
How much does Trends by HubSpot cost?
Trends by HubSpot starts at $49 per month for the subscription plan. A free newsletter is also available.
Who is Trends by HubSpot best for?
It is best for marketers, founders, product teams, and e-commerce sellers who need data-backed insights to guide content strategy, product validation, and trend spotting.
Does Trends by HubSpot have a free trial?
The pricing page does not mention a free trial. However, a free newsletter provides trend summaries and reports.
What are top alternatives to Trends by HubSpot?
Popular alternatives include Exploding Topics, Trend Hunter, Google Trends, and Glimpse. Each offers different data sources and pricing models.
What is the key limitation of Trends by HubSpot?
The tool provides weekly updates rather than real-time alerts, so it is not ideal for time-sensitive trading or minute-by-minute monitoring. It focuses on directional trends, not granular statistical models.
