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About Walnut
What is Walnut?
Walnut is an AI-powered interactive demo platform built for go-to-market teams. It lets you create personalized, clickable product demos without code — using agents AI, voice recording, or simple narration. Buyers can explore the product themselves, leading to 34% faster sales cycles and up to 32% higher conversions, according to Walnut data.
Who is it for?
Walnut is designed for sales, marketing, customer success, and revenue teams at B2B SaaS companies (e.g., Riverbed, Forma, Darwinbox). It is not for low-volume, high-touch enterprise sales that require hundreds of custom integrations, nor for consumer or e-commerce businesses. Best fit: companies selling complex software that needs live or personalized demos.
Key capabilities
Walnut includes an intuitive demo editor, StoryCaptureAI (record voice-over demos), AI Mode (refine with prompts), InsightsAI (ask questions about viewer engagement), and CRM integrations with HubSpot and Salesforce. It also supports offline availability, SSO, translations, and ROI analytics.
Real use cases
Sales teams use Walnut to build tailored demos for each prospect, marketing embeds demos on landing pages, and CS teams create onboarding playlists. For example, Riverbed scales sales engineering by letting reps focus on business value, while Forma builds demos that reflect each buyer's world.
Key features
- AI-powered demo creation — Create demos by clicking and narrating, or refine with a single GenAI prompt using AI Mode.
- StoryCaptureAI — Record voice-over demos as you click; AI assembles the demo in minutes.
- Personalization — Add prospect name, logo, and relevant content (available on Accelerate plan).
- CRM & marketing integrations — Sync with HubSpot, Salesforce, Marketo, and Pardot to unify prospect tracking.
- Demo analytics & engagement tracking — Track viewer behavior, identify drop-off points, and optimize your demo journey.
- Walnut Uncover — Identify anonymous demo viewers by connecting with Zoominfo, Demandbase, 6sense, or Clearbit (Accelerate plan).
- Digital Sales Rooms — Embed live demos into a shared deal space for enterprise buyers (Scale plan).
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Walnut Pricing
Walnut pricing: from $575/mo (billed annually).
For comparison: the median starting price in No-Code & Automation is $20/month, measured across 202 tools we track. See the full SaaS Pricing Index →
Ignite — $575/mo (billed annually)
Best for teams starting their guided demo journey. Includes 3 Editor seats, 3 Presenter seats, unlimited demos, AI-powered creation, StoryCaptureAI, choose-your-own-adventure playlists, demo analytics, marketing tool integrations (HubSpot, Marketo, Pardot), CRM integrations (HubSpot, Salesforce), and 15 features. Free trial not explicitly mentioned; demo available.
Accelerate — $1,550/mo (billed annually)
Most popular. Best for teams creating tailored demos with advanced analytics. Includes 6 Editor seats, 6 Presenter seats, all Ignite features plus sandbox demos, prospect personalization (name, logo, content), video overlays, Sales & Customer Hub Playlists, advanced analytics, AI-powered insights (InsightsAI), Walnut Uncover, advanced Salesforce integration, SSO & SCIM, white-labeled brand experience, and 25 features.
Scale — Custom price
For enterprises standardizing demo excellence globally. Includes custom seat limit, all Accelerate features plus Digital Sales Rooms, advanced translations (243 languages), and Demos API/MCP.
Book a demo to get started.
Frequently asked questions
Is Walnut free?
Walnut does not offer a free plan. A free demo is available to try the platform.
How much does Walnut cost?
Walnut pricing starts at $575 per month (billed annually) for the Ignite plan. The Accelerate plan is $1,550 per month (billed annually). Scale plan pricing is custom.
What is Walnut used for?
Walnut is an AI-powered interactive demo platform that helps sales, marketing, and customer success teams create personalized product demos to accelerate deals and improve conversions.
Who is Walnut best for?
Walnut is best for B2B SaaS companies with complex products that need live or personalized demos, typically used by revenue teams. It is less suited for consumer or e-commerce businesses.
What are top alternatives to Walnut?
Top alternatives include Demostack, Reprise, and Storylane. These are also interactive demo platforms focused on no-code demo creation for sales teams.
Does Walnut integrate with Salesforce?
Yes, Walnut integrates with Salesforce for syncing demo engagement data, launching demos, and accessing custom reports. Also integrates with HubSpot, Marketo, and Pardot.
