Frase ◆
Marketing & SEO
Frase is an agentic SEO & GEO platform that researches, writes, optimizes, and tracks your brand across Google, ChatGPT, and Perplexity.
from $49/mo
About Keyword Insights
Keyword Insights turns keyword chaos into structured topic clusters, content briefs, and content. You research keyword ideas around a topic, cluster them by SERP similarity to reveal which pages to create and which topical gaps to fill, then generate ranking-focused briefs with the right structure, entities, and talking points based on what's working in Google.
What it does
The platform groups keywords into clusters using SERP analysis, labels search intent by showing how many of the top 10 Google results are informational, transactional, commercial, or other, and applies NLP to reveal how closely related clusters are so you can plan a content calendar. An AI Writing Agent helps create SEO content tailored to page type and intent, and a mentions feature surfaces Reddit, Quora, and YouTube threads to help earn visibility in AI answers.
Best for
SEO content strategists, freelance writers, and marketing teams or agencies scaling topic clusters and building topical authority across large keyword sets.
Key features
- Keyword Discovery — Find thousands of relevant keywords in real time from Google Autocomplete, Reddit, Quora, and People Also Asked
- Keyword clustering — Groups keywords by SERP similarity to show which pages to create
- Search intent detection — Shows how many top 10 results are informational, transactional, commercial, or other
- Content brief generator — Builds ranking-focused outlines with structure, entities, and talking points
- Topical clusters (NLP) — Reveals semantic relationships between clusters to plan a content calendar
- AI Writing Agent — Creates SEO content tailored to page type and search intent
- AI mentions finder — Surfaces Reddit, Quora, and YouTube threads to earn brand mentions that influence AI answers
