ActiveCampaign vs ConvertKit
Both are Email Marketing tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
ActiveCampaign: ActiveCampaign is a marketing automation platform that helps businesses send personalized emails, SMS, and WhatsApp messages. Pricing: Starts at $9/mo (billed annually). (data verified August 2026)
ConvertKit: ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators. Pricing: from $33/mo. (data verified June 2026)
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At a glance
 ActiveCampaign |
 ConvertKit ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | Starts at $9/mo (billed annually) | from $33/mo |
| Pricing model | — | Freemium |
| Category | Email Marketing | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 6.5 | 8.5 |
| Features depth | 8.5 | 7.5 |
| Value for money | 7.5 | 7.0 |
| Support quality | 7.0 | 7.5 |
| Integrations | 8.0 | 6.5 |
| Scalability | 8.5 | 7.0 |
| Documentation | 7.5 | 8.0 |
| Onboarding speed | 6.0 | 8.5 |
| Overall | 7.4 | 7.6 |
Frequently asked questions
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform that helps businesses send personalized emails, SMS, and WhatsApp messages.
What is ConvertKit?
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
How much do ActiveCampaign and ConvertKit cost?
ActiveCampaign: Starts at $9/mo (billed annually). ConvertKit: from $33/mo.
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