ConvertKit ◆
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About ActiveCampaign
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform that helps businesses create personalized email, SMS, and WhatsApp campaigns. It uses AI (Active Intelligence) to learn from your brand and past campaigns, so you can send more relevant messages with less manual effort.
What problem does it solve?
ActiveCampaign solves the problem of time-consuming marketing tasks and disjointed customer communication. It automates repetitive workflows, centralizes customer data, and provides insights to improve campaign performance.
Who is it for?
ActiveCampaign is best for small to mid-sized businesses, ecommerce brands, and marketing teams that want to automate email marketing and customer journeys. It's not ideal for beginners who need a simple email tool; it's built for those who need advanced segmentation and automation.
Real use cases
Use ActiveCampaign to send targeted welcome sequences, follow up with abandoned carts, segment customers based on behavior, and manage leads through a CRM. It integrates with 1,000+ apps like Shopify, Salesforce, and Facebook.
Key features
- Active Intelligence — AI that learns from your brand and top campaigns to draft on-brand emails faster.
- Email marketing — Build complex flows or simple newsletters with adaptive design.
- WhatsApp automation — Engage customers via WhatsApp with conversational automation.
- SMS marketing — Send personalized SMS campaigns that drive action.
- 1,000+ integrations — Connect your CRM, ecommerce, social media, and analytics tools.
- Segmentation — Use advanced or premium segmentation to target the right audience.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
ActiveCampaign Pricing
ActiveCampaign pricing: Starts at $9/mo (billed annually).
Lite
Starts at $9/mo (billed annually). Includes email marketing, marketing automation, basic segmentation, and 1 user.
Plus
Starts at $49/mo (billed annually). Adds advanced segmentation, standard CRM integrations, and landing pages.
Pro
Starts at $79/mo (billed annually). Includes premium ecommerce integrations, predictive & conditional content, and attribution & conversion tracking.
Enterprise
Custom pricing. Includes SSO, dedicated account team, and unlimited automation actions.
All plans come with a 14-day free trial.
Frequently asked questions
Is ActiveCampaign free?
No, ActiveCampaign is not free, but it offers a 14-day free trial. Paid plans start at $9/month.
How much does ActiveCampaign cost?
Pricing starts at $9/month for the Lite plan (billed annually) and goes up based on the number of contacts and features needed.
Who is ActiveCampaign best for?
ActiveCampaign is best for small to mid-sized businesses and marketing teams that need advanced automation and segmentation.
What are the top ActiveCampaign alternatives?
Top alternatives include Mailchimp, Klaviyo, HubSpot Marketing Hub, and ConvertKit.
Does ActiveCampaign offer a CRM?
Yes, ActiveCampaign includes a built-in CRM designed to help manage leads and track interactions.
