Kit

Kit (formerly ConvertKit) is an email marketing platform designed specifically for creators—bloggers, YouTubers, podcasters, and online course makers. It focuses on simplicity and audience segmentation through tags rather than complex lists.

What it does

Kit lets you build email sequences, send broadcasts, and create landing pages. It uses a visual automation builder to trigger emails based on subscriber actions like clicking a link or purchasing a product. The platform also includes native commerce features for selling digital goods and subscriptions.

Best for

• Creators who want to monetize their audience with email
• Bloggers and podcasters needing simple automation
• Online course sellers looking for integrated checkout

Strengths

• Tag-based segmentation instead—cleaner and more flexible
• Visual automation builder with triggers like purchases and link clicks
• Built-in commerce for digital products and paid newsletters

• Visual Automations — Drag-and-drop builder to create email sequences based on subscriber behavior
• Tag-Based Segmentation — Assign tags to subscribers for precise targeting without complex lists
• Landing Pages & Forms — Create opt-in pages and forms to grow your list
• Digital Commerce — Sell products, subscriptions, and paid newsletters directly
• Broadcasts — Send one-time emails to segments or your entire list
• Subscriber Scoring — Track engagement and prioritize active followers