Mailercloud

Mailercloud combines email campaign management with a proprietary SMTP relay, so you don't need a separate sending service. The drag-and-drop editor includes 100+ pre-designed templates, and the automation builder handles sequences based on opens, clicks, and list segmentation.

What it does

You import contacts, segment them by tags or custom fields, then design emails using the visual builder or raw HTML. The built-in SMTP server handles delivery, with real-time bounce and complaint tracking. Automation workflows trigger follow-ups based on subscriber behavior.

Best for

• Small businesses running weekly newsletters without technical staff
• E-commerce stores needing abandoned cart sequences
• Marketers who want one tool for sending and tracking

Strengths

• Built-in SMTP server eliminates need for third-party delivery service
• Drag-and-drop editor with 100+ responsive templates
• Behavior-based automation (open, click, page visit triggers)
• Real-time analytics: opens, clicks, bounces, complaints per campaign

• Drag-and-drop editor — 100+ pre-designed templates, customizable blocks
• Automation builder — Visual workflow with triggers based on opens, clicks, list joins, dates
• Built-in SMTP — No separate sending service needed; includes bounce and complaint handling
• List segmentation — Tags, custom fields, and conditional filters
• A/B testing — Test subject lines, content, and send times
• API access — REST API for custom integrations