ConvertKit ◆
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
Free·from $33/mo
About Mailcoach
What is Mailcoach?
Mailcoach is a self-hosted email marketing platform built for creators, developers, and businesses who want full control over their data and costs. Unlike traditional tools that charge per contact, Mailcoach charges per email sent—saving you €200 to €1,000/month as your list grows.
Who is it for?
It's ideal for SaaS founders, Laravel developers, digital creators, and growing teams who need campaigns, automations, and transactional emails without per-subscriber pricing. If you prefer fully managed email delivery, you may want a hosted alternative.
Key features at a glance
Mailcoach includes a drag-and-drop editor, automation workflows, subscriber segmentation, split testing, analytics, and a newsletter archive. It integrates with Amazon SES, Mailgun, Postmark, or SendGrid for delivery. All subscriber data stays on your infrastructure for GDPR compliance.
Key features
- Self-hosted — install on your own server, control all data
- Drag-and-drop editor — build emails without coding
- Automation — create triggered email sequences
- Subscriber management — segments, tags, and custom fields
- Detailed analytics — opens, clicks, bounces, unsubscribes
- API & webhooks — integrate with your app or CRM
Mailcoach Pricing
Mailcoach pricing: from €9.99/mo. Billing model: Lifetime.
Pay-as-you-go (hosted)
Monthly billing based on emails sent. Base price includes a set number of emails, unlimited contacts and lists. Extra emails cost additional. Starts from €9.99/mo. 14-day free trial, no credit card required.
Self-hosted
One-time license fee. You run Mailcoach on your own infrastructure, connect to your preferred email provider (SES, Mailgun, Postmark, SendGrid). No monthly per-subscriber fees. Pricing details available on the Mailcoach website.
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Get the deal →Frequently asked questions
How much does Mailcoach cost?
Mailcoach offers a hosted pay-as-you-go plan starting at €9.99 per month, billed based on emails sent. A self-hosted version with a one-time license fee is also available.
Is there a free trial?
Yes. Mailcoach offers a 14-day free trial with no credit card required.
Who is Mailcoach best for?
Mailcoach is best for creators, developers, and businesses that want self-hosted email marketing with no per-subscriber costs. It's particularly popular among Laravel and PHP developers.
Does Mailcoach integrate with other tools?
Yes. Mailcoach integrates with Amazon SES, Mailgun, Postmark, and SendGrid for email delivery, and offers an API and webhooks for connecting with your app or CRM.
What are the main alternatives to Mailcoach?
Top alternatives include Mailchimp, ActiveCampaign, MailerLite (hosted), and Sendy or Mautic (self-hosted). Mailcoach differs by charging per email sent, not per contact.
What is a key limitation of Mailcoach?
Mailcoach is self-hosted, so you need to manage your own server and email delivery setup. It may not be ideal for non-technical users who prefer a fully managed platform.
