Kit

ConvertKit, now operating as Kit, is an email-first operating system designed for serious creators—course creators, newsletter writers, authors, and online educators. It automates audience growth and subscriber management so you can spend less time on admin and more time creating.

What it does

Kit helps you capture subscribers with landing pages and forms, organize them with tagging and segmentation, and send personalized emails that feel like conversations. Visual automations let you build welcome sequences, launches, and nurture campaigns that run on autopilot. You can also monetize directly with paid newsletter subscriptions and digital product sales—all from one platform.

Best for

Course creators who want to automate their marketing, newsletter creators looking to build recurring revenue with subscriptions, and authors or creators selling digital products. It’s less suited for ecommerce stores needing deep product catalogs or high-volume transactional email.

Real use cases

Creator Matthew McConaughey uses Kit for his newsletter Lyric of Livin. Author James Clear relies on it to connect with millions of readers. It’s built for those who value simplicity, deliverability, and direct audience relationships over ever-changing algorithms.

• Landing pages & forms — Capture more subscribers with unlimited landing pages, forms, and creator recommendations that grow your list through other creators.
• Email designer — Send beautiful, personalized emails that build relationships and land in inboxes with high deliverability.
• Visual automations — Set up welcome sequences, launches, and nurture campaigns that run automatically with unlimited automations on paid plans.
• Audience tagging & segmentation — Organize subscribers by interests and behavior to send the right content to the right people.
• Paid newsletter — Earn recurring income with newsletter subscriptions—multiple ways to monetize every email you send.
• Digital products — Sell products with simple product pages, automated fulfillment, and low transaction fees.
• Apps & integrations — Connect your creator tools directly to Kit, including SMS marketing on higher plans.