Email Marketing Tools 35 tools
Email marketing software helps businesses design, send, and analyze email campaigns to engage customers, nurture leads, and drive sales. From welcome sequences to promotional blasts and automated workflows, these platforms handle list management, templates, segmentation, and performance tracking in one place. Small teams, e‑commerce stores, and enterprise marketers alike rely on email tools to build relationships and grow revenue without needing coding skills.
When choosing email marketing software, compare pricing (monthly plans based on subscriber count), availability of a free tier (often up to 500–2,000 contacts), and key features like drag‑and‑drop editors, A/B testing, automation builders, deliverability rates, and CRM integrations. Look for scalability if you plan to grow your list, and check whether the free plan includes your must‑have tools or forces branding on outgoing emails.
Every tool reviewed in plain English, scored on 40+ dimensions, and matched to your stack. Zero sponsored placements — what ranks, ranks because it fits.
Answer a few questions about your needs and we will match you with the right tool from thousands indexed.
AWeber ◆
AWeber combines email marketing, landing pages, and web push notifications in one intuitive platform with 24/7 support.
Benchmark Email ◆
Benchmark Email is an affordable, drag-and-drop email marketing platform with a free plan and paid plans from $27/mo.
ConvertKit ◆
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
EmailListVerify ◆
Bulk and real-time email verification removing spam traps, bounces, disposable and catch-all addresses to protect sender reputation.
GetResponse ◆
GetResponse is an AI-powered email marketing and automation platform with unlimited monthly sends, landing pages, and a drag-and-drop workflow builder from $13.30/mo.
GMass ◆
GMass turns Gmail into a mail merge and cold email platform—send campaigns live from Google Sheets, no separate dashboard needed.
InboxAlly ◆
InboxAlly boosts email deliverability by having a network of real inboxes engage with your emails — repairing sender reputation with Gmail, Yahoo, and Outlook.
Lemlist ◆
Lemlist is an all-in-one outbound platform that finds, enriches, and personalizes multichannel outreach across email, LinkedIn, calls, WhatsApp, and SMS.
Mailcoach ◆
Self-hosted email marketing platform with one-time license fee, full data control, and no per-subscriber costs.
Mailercloud ◆
Mailercloud is an all-in-one email marketing platform with drag-and-drop builder, automation, and built-in SMTP for high deliverability.
MailerLite ◆
MailerLite is an affordable email marketing platform with drag-and-drop editor, automations, landing pages, and digital product sales, starting at Free.
Mailivery ◆
Mailivery warms up unlimited mailboxes to improve sender reputation and email deliverability with AI-powered interactions.
Mailmodo ◆
Mailmodo is an AI-powered interactive email marketing platform that lets you build and send AMP emails with forms, polls, and games.
Moosend ◆
Moosend is an email marketing and automation platform with AI content, drag-and-drop builder, and workflow automations from $9/mo.
Systeme.io ◆
Systeme.io bundles email marketing, sales funnels, and online course creation into one platform—start free, no credit card needed.
Beehiiv
Beehiiv is an all-in-one newsletter platform with built-in monetization, growth tools, and a native ad network.
Customer.io
Send automated emails, push notifications, and SMS based on user behavior—no engineering help required.
Dyspatch
Transactional email builder that lets non-developers design and deploy production-ready templates.
Gaggle Mail
Gaggle Mail is a simple group email service for clubs, teams, and small organizations.
Mailmeteor
Mailmeteor is a Gmail add-on for sending personalized cold emails with mail merge, tracking, and follow-up automation.
Mailook
Mailook is a free email deliverability checker that tests your IP, domain, and email setup to avoid spam folders.
Mailshake
Mailshake is a cold email outreach platform with built-in phone dialer and LinkedIn automation for sales teams.
Mailwarm
Mailwarm automatically warms up email sender reputation to keep cold campaigns out of spam and into inboxes.
Ortto
Ortto combines email marketing, SMS, and a customer data platform into one tool with visual journey builders.
Postmark
Postmark is a transactional email delivery service for developers with sub-second delivery and 100% uptime SLA.
Saleshandy
Saleshandy automates cold email outreach with built-in lead verification, multi-channel sequences, and deliverability tools—all from one dashboard.
SendPulse
SendPulse is an all-in-one marketing platform with email, SMS, push notifications, and CRM, starting from £8/mo.
Sendy
Self-hosted email newsletter platform that uses Amazon SES to send bulk emails for pennies, with a one-time fee instead of subscriptions.
Snov.io
Snov.io is an AI lead generation and outreach platform for finding verified emails and automating cold email and LinkedIn campaigns.
SparkLoop
SparkLoop helps newsletter creators grow faster with referral programs, paid recommendations, and partner programs.
Stripo.email
Stripo.email is a drag-and-drop email template builder with 1,500+ responsive templates and AMP support.
Vocal
Vocal turns your written newsletter into an AI-narrated podcast episode automatically.
Warmbox.ai
Warmbox.ai automates email warm-up sequences to build sender reputation and improve cold email deliverability.
Warmy.io
Warmy.io automates email warm-up to improve deliverability and sender reputation for cold outreach.
WiseStamp
WiseStamp is an email signature management platform to design, deploy, and track branded signatures across your organization.
Common questions about the SaaSpartout marketplace
What is email marketing software?
Email marketing software is a platform that lets you create, send, and track email campaigns to a list of subscribers. It typically includes list management, email templates, automation rules, analytics, and compliance features (e.g., CAN‑SPAM or GDPR).
How do I choose the best email marketing tool for my business?
Start by defining your subscriber count, budget, and automation needs. Compare free plan limits, ease of use, deliverability reputation, integration options (with your CRM or e‑commerce platform), and support availability. Test a tool’s free version before committing.
Are there free email marketing tools available?
Yes, many email marketing platforms offer a free tier for up to 500 to 2,000 subscribers with limited features (e.g., basic templates and manual sending). Free plans often include their branding in emails or restrict automation. Upgrade when you need advanced segmentation or higher send volumes.
How much does email marketing software typically cost?
Pricing is usually based on the number of contacts. Entry‑level paid plans start around $10–$20 per month for up to 500 subscribers, scaling to $50–$100+ for thousands of contacts. Enterprise plans with advanced features can cost several hundred dollars per month.
What key features should I compare when evaluating email marketing tools?
Look for drag‑and‑drop email builders, pre‑built templates, automation workflows (welcome series, abandoned cart triggers), A/B testing, list segmentation, analytics (open, click, conversion rates), deliverability tools, and integrations with your e‑commerce, CRM, or analytics platforms.