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Buffer Marketing & SEO

Free · from $6/mo

About Buffer

What is Buffer?

Buffer is a social media management tool trusted by over 100,000 businesses and individuals. It lets you schedule and publish content to 11 platforms—Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X—from a clean workspace built around a queue and calendar.

Who is it for?

Buffer is best for creators, small businesses, and agencies who want to share consistently without the chaos. It is not designed for large enterprises needing advanced automation or multi-account management at scale.

What problem does it solve?

Buffer helps you schedule posts, reply to comments from one dashboard, create and repurpose content with an optional AI Assistant, and analyze performance with basic to in-depth reporting. Teams can collaborate on drafts, edits, and approvals.

Real use case

A small business owner uses Buffer to plan a week of Instagram and Facebook posts in one sitting, automatically publishing at peak times, then replies to comments from the Community tab without switching tabs.

Key features

  • Post scheduling — queue content for automatic publishing across channels
  • Multi-platform publishing — Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X
  • AI Assistant — brainstorm ideas, rewrite content, and craft platform-specific posts
  • Community engagement — triage and reply to comments from one dashboard
  • Analytics — basic metrics through to in-depth reporting
  • Collaboration — draft, edit, and approve posts with your team
  • Mobile app & start page — manage accounts anywhere and turn your bio into a personalized hub

Buffer Pricing

Buffer pricing: Free · from $6/mo. Billing model: Freemium.

Free

$0/mo. Includes scheduling for up to 3 channels, limited posts per queue, basic analytics, and community engagement for one channel.

Essentials

From $6/mo per channel. Adds unlimited scheduling, advanced analytics, and multi-user collaboration.

Team

From $12/mo per channel. Includes all Essentials features plus more channels and admin controls.

All paid plans come with a free trial.

See current Buffer pricing and plans →

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Frequently asked questions

Is Buffer free?
Yes, Buffer has a free plan that supports scheduling to up to 3 channels with limited posts per queue and basic analytics.
How much does Buffer cost?
Buffer's paid plans start at $6/mo per channel for Essentials and $12/mo per channel for Team. A free plan is available.
What platforms does Buffer support?
Buffer supports 11 platforms: Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X.
Who is Buffer best for?
Buffer is best for creators, small businesses, and agencies who need consistent social media scheduling and community engagement. It is less suited for large enterprises.
What are top alternatives to Buffer?
Popular alternatives include Hootsuite, Later, and Sprout Social, which offer more advanced features but at higher price points.
Does Buffer have an AI assistant?
Yes, Buffer includes an optional AI Assistant to brainstorm ideas, rewrite content, and craft platform-specific posts.
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