Amplemarket ◆
Amplemarket is an AI-powered sales engagement platform that automates personalized multichannel outreach and CRM integration.
from $600/mo
About folk
folk is a CRM for modern teams that blends AI with a simple, elegant interface. It automatically analyzes emails, WhatsApp, meetings, and notes to remove repetitive busywork so you can focus on relationships. folk pulls data from dozens of sources—email, calendar, social media, and 6000+ apps—into one unified database.
What it does
folk's AI works in four main ways: it suggests when and how to follow up, summarizes every customer and company interaction, enriches company profiles with market data, and automates personalized emails based on specific triggers.
Best for
folk fits B2B sales teams automating prospect research, account managers handling many clients who need instant summaries, and startups or SMBs wanting a flexible CRM integrated with LinkedIn and WhatsApp.
Real use cases
Sales reps use folk to quickly enrich leads from LinkedIn and automate follow-ups. Account managers rely on Recap Assistant for instant context before client calls. Teams managing large pipelines use the Workflow Assistant to trigger personalized emails based on deal stage changes.
Who it is not for
folk is not designed for large enterprises needing deep customization or on-premise deployment, nor for teams that require complex marketing automation or native accounting integrations.
Key features
- Follow-up Assistant — Scans emails and WhatsApp, spots stalled conversations, and drafts personalized replies.
- Recap Assistant — Generates structured summaries (including MEDDIC/BANT) of every person, company, or deal interaction.
- Research Assistant — Enriches company profiles with public data like industry, revenue, funding, and LinkedIn.
- Workflow Assistant — Sends personalized emails automatically when triggers occur, such as a new contact or status change.
- folkX Chrome Extension — Imports LinkedIn contacts in one click and enriches them automatically.
- 6000+ Integrations — Connects to Gmail, Outlook, Calendar, WhatsApp, LinkedIn, and 6000+ apps via Zapier/Make.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
folk Pricing
folk pricing: from €21/user/month. Billing model: Subscription.
Starter
€21/user/month (billed annually) or €29/user/month (billed monthly). Includes core CRM, AI assistants, and basic integrations.
Pro
€39/user/month (billed annually) or €54/user/month (billed monthly). Adds advanced AI features, custom fields, and priority support.
Enterprise
Custom pricing. Includes dedicated support, custom integrations, and compliance features.
All plans come with a 14-day free trial (no credit card required).
Exclusive deal via SaaSpartout
Get the deal →Frequently asked questions
How much does folk cost?
folk starts at €21/user/month (billed annually) or €29/user/month (billed monthly). Pro and Enterprise plans are available at higher tiers.
Does folk offer a free trial?
Yes, folk offers a 14-day free trial with no credit card required, giving full access to all features.
What is folk used for?
folk is an AI CRM that unifies data from email, WhatsApp, and 6000+ apps to automate follow-ups, summarize interactions, and enrich company research. It helps B2B sales teams and account managers save time on manual data entry.
Who is folk best for?
folk is best for B2B sales teams, account managers, and startups/SMBs that need a simple, flexible CRM integrated with LinkedIn and WhatsApp. It is not ideal for large enterprises needing deep customization or on-premise deployment.
Does folk integrate with LinkedIn?
Yes, folk integrates with LinkedIn via the folkX Chrome Extension, allowing one-click contact import and automatic enrichment.
What are the main alternatives to folk?
Alternatives include HubSpot CRM, Salesforce Essentials, Pipedrive, and Freshsales. Compared to these, folk focuses more on AI-driven automation and a simple, elegant interface.
