HighLevel ◆
CRM
An AI-powered business operating system combining CRM, marketing automation, and white-label reselling for agencies—from $97/mo with a 14-day free trial.
Free·from $97/mo
About Keap
Keap gives small businesses a single platform to automate lead capture, email marketing, and follow-ups—without juggling separate tools. Trusted by over 200,000 small businesses for 20+ years, it includes a dedicated mobile number for calls and texts.
What it does
Keap automates repetitive tasks like lead follow-ups, email sequences, and text marketing. It provides a CRM to house all client activity, data, and communications in one place, plus contact management, tag-based segmentation, landing pages and forms to capture leads, and reporting to track your progress—integrated with your existing business apps.
Best for
Service-based small businesses and entrepreneurs who want to automate lead follow-ups, run email and text marketing from one CRM, and keep a dedicated mobile number to separate work and personal calls.
Key features
- Marketing automation — Automatically follow up with leads based on their actions
- Lead capture — Collect data with landing pages and forms
- CRM & contact management — Manage contacts and segment them with tags
- Email marketing — Send broadcasts, automations, and 1:1 emails
- Text marketing — Add texts to your automations
- Dedicated mobile number — Receive calls and texts for your business
- Reporting — Track your progress with built-in reports
Keap Pricing
Keap pricing: from $299/mo. Billing model: Custom.
Keap — Starting at $299/mo
Billed at $2,988/year, or available billed monthly. Includes Keap's full feature set: CRM and contact management, contact segmentation with tags, marketing automation, lead capture, email and text marketing, a dedicated mobile number, and reporting. Pricing scales with the number of users and contacts. Required implementation services (strategy consulting, data import, migration, and done-for-you setup) help you get to value faster—ask about current promotional offers and ways to save on implementation.
Text marketing add-on tiers
Optional text marketing is priced in tiers as messages and minutes increase: Tier 1 included, then $24/mo (1,000 messages), $39/mo (2,500), $79/mo (5,000), $139/mo (10,000), and $279/mo (25,000). Overages are billed at $0.015 per message and $0.01 per minute. Optional add-ons include 500 texts for $6/month and a local number for $10/month.
Free trial
Keap offers a free trial ("Try free") and a demo, so you can test the platform before committing.
