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Keap CRM

from $299/mo

About Keap

Keap gives service-based small businesses a single platform to automate lead capture, email and text marketing, and follow-ups — without juggling separate tools. Trusted by over 200,000 small businesses for 20+ years, it includes a dedicated mobile number for calls and texts.

What it does

Keap automates repetitive tasks like lead follow-ups, email sequences, and text marketing. It provides a CRM to house all client activity, data, and communications in one place, plus contact management, tag-based segmentation, landing pages and forms to capture leads, multiple sales pipelines, invoicing, payment processing, and reporting — all integrated with your existing business apps.

Who it is for

Keap is best for entrepreneurs and service-based small businesses who want to automate lead follow-ups, run email and text marketing from one CRM, and keep a dedicated mobile number to separate work and personal calls. It is not ideal for large enterprises or teams needing advanced custom reporting without third-party add-ons.

Real use cases

Use Keap to automatically send a welcome email and schedule a call when a lead fills out a landing page form. Follow up with text reminders for appointments, send invoices automatically after service, and trigger post-purchase emails to upsell or ask for reviews — all without manual work.

Key features

  • Marketing automation — Automatically follow up with leads based on their actions
  • Lead capture — Collect data with customizable landing pages and forms
  • CRM & contact management — Manage contacts and segment them with tags
  • Email marketing — Send broadcasts, automations, and 1:1 emails
  • Text marketing — Add texts to your automations
  • Dedicated mobile number — Receive calls and texts for your business
  • Reporting — Track your progress with built-in reports

Keap Pricing

Keap pricing: from $299/mo. Billing model: Custom.

Keap Grow (Starting at $299/mo)

Billed at $2,988/year. Includes CRM, marketing automation, lead capture, email & text marketing, dedicated mobile number, reporting, invoicing, payment processing, appointment scheduling, and required implementation services. 14-day free trial, no credit card required.

Contact Keap about promotional offers and monthly billing options.

See current Keap pricing and plans →

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Frequently asked questions

How much does Keap cost per month?
Keap starts at $299/mo, billed annually at $2,988/year. A 14-day free trial is available with no credit card required. Contact Keap for current promotional offers.
Is Keap free to use?
No, Keap is a paid CRM starting at $299/mo. However, it offers a 14-day free trial with no credit card required so you can test the platform before committing.
Who is Keap best for?
Keap is best for service-based small businesses and entrepreneurs who want to automate lead follow-ups, run email and text marketing, and manage contacts with a dedicated business number.
What are the main features of Keap?
Keap includes marketing automation, lead capture with forms and landing pages, CRM & contact management with tag-based segmentation, email and text marketing, a dedicated mobile number, appointment scheduling, invoicing, and reporting.
Is Keap a good alternative to HubSpot?
Keap positions itself as the #1 HubSpot alternative for small businesses, focusing on affordability and ease of use with built-in automation, while HubSpot typically scales for larger teams.
Does Keap offer a free trial?
Yes, Keap offers a 14-day free trial with no credit card required, giving you full access to its features to see if it fits your business.
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