Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
from $299/mo
About HighLevel
What is HighLevel?
HighLevel (GoHighLevel) is an AI-powered business operating system that over 1 million businesses use to capture, nurture, and close leads into bookings, sales, reviews, and repeat customers. It consolidates CRM, marketing automation, websites, funnels, and conversation tools into a single all-in-one platform, eliminating the need for multiple subscriptions.
Who is it for?
HighLevel is designed for agencies that want to white-label and resell a complete sales and marketing platform, as well as businesses needing an all-in-one solution for lead generation, nurturing, and closing. It is also ideal for teams that rely on AI to automate follow-ups, conversations, and ad management. It may not suit small businesses that only need simple contact management without marketing automation.
Key Use Cases
Typical use cases include: building and managing sales pipelines with automated workflows; running multichannel ad campaigns from a single dashboard; consolidating conversations from SMS, Messenger, Instagram DM, WhatsApp, and live chat; automating review requests and reputation management; and re-engaging past leads with broadcast campaigns and segmentation.
Key features
- Conversation AI — Automate chat replies across SMS, Messenger, Instagram DM, WhatsApp, and live chat.
- Website & Funnel Builder — Build high-converting pages without coding.
- Ad Manager — Run and manage Google, Facebook, and Instagram ads from one dashboard.
- Call Tracking & Missed Call Text-Back — Track calls and automatically text back missed callers.
- Reputation Management — Automate review requests and replies to build trust.
- CRM & Pipelines — Manage leads, opportunities, and sales processes in one place.
- Workflow Automation — Automate follow-ups, email sequences, and internal tasks.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
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HighLevel Pricing
HighLevel pricing: from $97/mo. Billing model: Freemium.
For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →
Starter – $97/month ($970/year)
Perfect for smaller businesses and solo marketers. Includes 3 Sub-Accounts, Unlimited Contacts, Unlimited Users, 24/7 Support, and all Core Features.
Unlimited – $297/month ($2,970/year)
Built for growing agencies. Everything in Starter, plus Unlimited Sub-Accounts, Rebill Phone & Email (no markup), and Basic API Access.
Agency Pro – $497/month ($4,970/year)
Ideal for SaaSPRENEURs and agencies looking to go SaaS. Everything in Unlimited, plus SaaS Mode, Automated Sub-Account Creation, Rebill Phone & Email with Markup, User/Agent Reporting, and Advanced API Access.
All plans include a 14-day free trial. An Enterprise plan is also available with custom pricing for high-volume businesses and agencies.
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Get the deal →Frequently asked questions
How much does HighLevel cost?
HighLevel starts at $97/month for the Starter plan (billed monthly) or $970/year. The Unlimited plan is $297/month, and the Agency Pro plan is $497/month. All plans offer a 14-day free trial.
Is HighLevel free?
No, HighLevel is not free, but it offers a 14-day free trial on all plans. After the trial, you must choose a paid plan starting at $97/month.
Who is HighLevel best for?
HighLevel is best for agencies that want to white-label and resell a full sales and marketing platform, as well as businesses that need an all-in-one solution for CRM, marketing automation, lead generation, and workflow automation.
What are the top alternatives to HighLevel?
Top alternatives include HubSpot, Salesforce, ClickFunnels, and ActiveCampaign. HighLevel is unique for its white-label reselling capabilities and unified conversation stream.
Does HighLevel have a free trial?
Yes, HighLevel offers a 14-day free trial on all plans – Starter, Unlimited, and Agency Pro. No credit card is required to start the trial.
What is the main limitation of HighLevel?
The main limitation is that some AI features (Conversation AI, Voice AI, Reviews AI) have usage-based charges beyond the included allocations. Also, the starter plan only includes 3 sub-accounts, which may be restrictive for larger agencies.
