Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
from $299/mo
About HighLevel
What is HighLevel?
HighLevel (GoHighLevel) is an AI-powered business operating system that over 1 million businesses use to capture, nurture, and close leads into bookings, sales, reviews, and repeat customers. It consolidates CRM, marketing automation, websites, funnels, and conversation tools into a single all-in-one platform, eliminating the need for multiple subscriptions.
Who is it for?
HighLevel is designed for agencies that want to white-label and resell a complete sales and marketing platform, as well as businesses needing an all-in-one solution for lead generation, nurturing, and closing. It is also ideal for teams that rely on AI to automate follow-ups, conversations, and ad management. It may not suit small businesses that only need simple contact management without marketing automation.
Key Use Cases
Typical use cases include: building and managing sales pipelines with automated workflows; running multichannel ad campaigns from a single dashboard; consolidating conversations from SMS, Messenger, Instagram DM, WhatsApp, and live chat; automating review requests and reputation management; and re-engaging past leads with broadcast campaigns and segmentation.
Key features
- Conversation AI — Automate chat replies across SMS, Messenger, Instagram DM, WhatsApp, and live chat.
- Website & Funnel Builder — Build high-converting pages without coding.
- Ad Manager — Run and manage Google, Facebook, and Instagram ads from one dashboard.
- Call Tracking & Missed Call Text-Back — Track calls and automatically text back missed callers.
- Reputation Management — Automate review requests and replies to build trust.
- CRM & Pipelines — Manage leads, opportunities, and sales processes in one place.
- Workflow Automation — Automate follow-ups, email sequences, and internal tasks.
