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HighLevel

CRM from $97/mo

About HighLevel

HighLevel (GoHighLevel) is an AI-powered business operating system that 1M+ businesses use to capture, nurture, and close leads into bookings, sales, reviews, and repeat customers. It consolidates CRM, marketing automation, websites, funnels, and conversation tools into a single all-in-one platform.

What it does

HighLevel brings together the tools you need to grow a business: forms, surveys and quizzes, websites, funnels and landing pages, webinar funnels, a chat widget with Conversation AI, call tracking, inbound SMS and social DMs, social planning, missed call text-back, an AI biz card scanner, a prospecting tool, and an ad manager for Google, Facebook, and Instagram ads. It also unifies conversations from SMS, Messenger, Instagram DM, WhatsApp, and live chat into one stream, with sales pipelines, workflows, calendars, invoicing, payments, and reputation management.

Best for

It's built for agencies that want to white-label and resell a complete sales and marketing platform, businesses needing an all-in-one solution for lead generation and nurturing, and teams that rely on AI to automate follow-ups, conversations, and ad management.

Key features

  • Forms, Surveys & Quizzes — Capture leads with customizable forms and interactive surveys.
  • Websites, Funnels & Landing Pages — Build high-converting pages without coding.
  • Conversation AI — Automate chat replies across SMS, Messenger, Instagram DM, WhatsApp, and live chat.
  • Call Tracking & Missed Call Text-Back — Track calls and automatically text back missed callers.
  • Ad Manager — Run and manage Google, Facebook, and Instagram ads from one dashboard.
  • AI Biz Card Scanner — Digitize business cards and add contacts automatically.
  • Reputation Management — Automate review requests and replies to build trust.
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