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HighLevel

CRM from $97/mo

About HighLevel

What is HighLevel?

HighLevel (GoHighLevel) is an AI-powered business operating system that over 1 million businesses use to capture, nurture, and close leads into bookings, sales, reviews, and repeat customers. It consolidates CRM, marketing automation, websites, funnels, and conversation tools into a single all-in-one platform, eliminating the need for multiple subscriptions.

Who is it for?

HighLevel is designed for agencies that want to white-label and resell a complete sales and marketing platform, as well as businesses needing an all-in-one solution for lead generation, nurturing, and closing. It is also ideal for teams that rely on AI to automate follow-ups, conversations, and ad management. It may not suit small businesses that only need simple contact management without marketing automation.

Key Use Cases

Typical use cases include: building and managing sales pipelines with automated workflows; running multichannel ad campaigns from a single dashboard; consolidating conversations from SMS, Messenger, Instagram DM, WhatsApp, and live chat; automating review requests and reputation management; and re-engaging past leads with broadcast campaigns and segmentation.

Key features

  • Conversation AI β€” Automate chat replies across SMS, Messenger, Instagram DM, WhatsApp, and live chat.
  • Website & Funnel Builder β€” Build high-converting pages without coding.
  • Ad Manager β€” Run and manage Google, Facebook, and Instagram ads from one dashboard.
  • Call Tracking & Missed Call Text-Back β€” Track calls and automatically text back missed callers.
  • Reputation Management β€” Automate review requests and replies to build trust.
  • CRM & Pipelines β€” Manage leads, opportunities, and sales processes in one place.
  • Workflow Automation β€” Automate follow-ups, email sequences, and internal tasks.

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