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Keap

CRM from $299/mo

Keap (CRM): Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number. Pricing: from from $299/mo. (data verified June 2026)

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About Keap

Keap gives service-based small businesses a single platform to automate lead capture, email and text marketing, and follow-ups — without juggling separate tools. Trusted by over 200,000 small businesses for 20+ years, it includes a dedicated mobile number for calls and texts.

What it does

Keap automates repetitive tasks like lead follow-ups, email sequences, and text marketing. It provides a CRM to house all client activity, data, and communications in one place, plus contact management, tag-based segmentation, landing pages and forms to capture leads, multiple sales pipelines, invoicing, payment processing, and reporting — all integrated with your existing business apps.

Who it is for

Keap is best for entrepreneurs and service-based small businesses who want to automate lead follow-ups, run email and text marketing from one CRM, and keep a dedicated mobile number to separate work and personal calls. It is not ideal for large enterprises or teams needing advanced custom reporting without third-party add-ons.

Real use cases

Use Keap to automatically send a welcome email and schedule a call when a lead fills out a landing page form. Follow up with text reminders for appointments, send invoices automatically after service, and trigger post-purchase emails to upsell or ask for reviews — all without manual work.

Key features

  • Marketing automation — Automatically follow up with leads based on their actions
  • Lead capture — Collect data with customizable landing pages and forms
  • CRM & contact management — Manage contacts and segment them with tags
  • Email marketing — Send broadcasts, automations, and 1:1 emails
  • Text marketing — Add texts to your automations
  • Dedicated mobile number — Receive calls and texts for your business
  • Reporting — Track your progress with built-in reports

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