HighLevel is an AI-powered CRM and marketing automation platform for agencies and businesses, from $97/mo with a 14-day free trial.
About Keap
Keap gives service-based small businesses a single platform to automate lead capture, email and text marketing, and follow-ups — without juggling separate tools. Trusted by over 200,000 small businesses for 20+ years, it includes a dedicated mobile number for calls and texts.
What it does
Keap automates repetitive tasks like lead follow-ups, email sequences, and text marketing. It provides a CRM to house all client activity, data, and communications in one place, plus contact management, tag-based segmentation, landing pages and forms to capture leads, multiple sales pipelines, invoicing, payment processing, and reporting — all integrated with your existing business apps.
Who it is for
Keap is best for entrepreneurs and service-based small businesses who want to automate lead follow-ups, run email and text marketing from one CRM, and keep a dedicated mobile number to separate work and personal calls. It is not ideal for large enterprises or teams needing advanced custom reporting without third-party add-ons.
Real use cases
Use Keap to automatically send a welcome email and schedule a call when a lead fills out a landing page form. Follow up with text reminders for appointments, send invoices automatically after service, and trigger post-purchase emails to upsell or ask for reviews — all without manual work.
Key features
- Marketing automation — Automatically follow up with leads based on their actions
- Lead capture — Collect data with customizable landing pages and forms
- CRM & contact management — Manage contacts and segment them with tags
- Email marketing — Send broadcasts, automations, and 1:1 emails
- Text marketing — Add texts to your automations
- Dedicated mobile number — Receive calls and texts for your business
- Reporting — Track your progress with built-in reports
