folk

folk is a CRM for modern teams that combines AI power with a simple, elegant interface. It automatically analyzes emails, WhatsApp, meetings, and notes to free you from repetitive tasks and let you focus on relationships.

What it does

folk pulls data from dozens of sources (email, calendar, social media, 6000+ apps) into one unified database. Its AI then acts in four main ways: suggests when and how to follow up, summarizes every interaction with customers and companies, enriches company profiles with market data, and automates personalized email sending based on specific triggers.

Best for

• B2B sales teams wanting to automate prospect research
• Account managers handling many clients who need instant summaries
• Startups and SMBs looking for a flexible CRM integrated with LinkedIn and WhatsApp

Strengths

• Automated follow-up: AI reads conversations and alerts you when it's the right time to re-engage
• Smart summaries: prepare for meetings in 5 seconds with notes auto-generated from emails and chats
• Built-in market research: enriches every company with financial data, size, funding, and relevant news
• Custom AI workflows: send tailored emails when a field changes or a contact is created

• Follow-up Assistant – Scans emails and WhatsApp, detects stalled conversations, and suggests personalized message drafts.
• Recap Assistant – Generates structured summaries (also with MEDDIC/BANT frameworks) of every interaction with a person, company, or deal.
• Research Assistant – Enriches company profiles with public data (industry, revenue, funding, LinkedIn) and creates detailed research notes.
• Workflow Assistant – Automates personalized email sending when defined triggers occur (e.g., new contact, status change).
• folkX Chrome Extension – Imports contacts from LinkedIn in one click and enriches data automatically.
• Massive integrations – Connects to Gmail, Outlook, Calendar, WhatsApp, LinkedIn, and 6000+ apps via Zapier/Make.