folk

folk is a CRM for modern teams that blends AI with a simple, elegant interface. It automatically analyzes emails, WhatsApp, meetings, and notes to remove repetitive busywork so you can focus on relationships. folk pulls data from dozens of sources—email, calendar, social media, and 6000+ apps—into one unified database.

What it does

folk's AI works in four main ways: it suggests when and how to follow up, summarizes every customer and company interaction, enriches company profiles with market data, and automates personalized emails based on specific triggers.

Best for

folk fits B2B sales teams automating prospect research, account managers handling many clients who need instant summaries, and startups or SMBs wanting a flexible CRM integrated with LinkedIn and WhatsApp.

Real use cases

Sales reps use folk to quickly enrich leads from LinkedIn and automate follow-ups. Account managers rely on Recap Assistant for instant context before client calls. Teams managing large pipelines use the Workflow Assistant to trigger personalized emails based on deal stage changes.

Who it is not for

folk is not designed for large enterprises needing deep customization or on-premise deployment, nor for teams that require complex marketing automation or native accounting integrations.

• Follow-up Assistant — Scans emails and WhatsApp, spots stalled conversations, and drafts personalized replies.
• Recap Assistant — Generates structured summaries (including MEDDIC/BANT) of every person, company, or deal interaction.
• Research Assistant — Enriches company profiles with public data like industry, revenue, funding, and LinkedIn.
• Workflow Assistant — Sends personalized emails automatically when triggers occur, such as a new contact or status change.
• folkX Chrome Extension — Imports LinkedIn contacts in one click and enriches them automatically.
• 6000+ Integrations — Connects to Gmail, Outlook, Calendar, WhatsApp, LinkedIn, and 6000+ apps via Zapier/Make.